Marketing is a comprehensive approach to providing services to clients including product, pricing, placement (i.e. location), and promotion. Explore a systematic framework for preparing a thorough marketing and communication plan including media, citizen and community relations.
In these times, both for-profit and nonprofit companies need to engage in marketing. Examine a comprehensive approach to providing services to clients and customers including product, pricing, placement (i.e. location) and promotion. This workshop also explores a systematic framework for preparing a comprehensive communication plan to reach internal and external stakeholders including media, citizen and community relations.
Online Elective Workshops
Check out the new online option to complete elective workshop topics within the Public Administration certificate or the Professional Judicial Assistant Certificate in Administration. Learn More
Learn about the real-world impact of workplace changes. Hear what leaders in both business and academia have to say and help propel yourself or your company into the future. Learn more>>