Media Relations - School of Continuing Education, University Of Wisconsin

	Media Relations
	This workshop will assist participants in understanding the unique nature of the mass media and to provide them with the skills and abilities to deal with reporters. Find out how the media approach a news story and how your can make the most of interactions with reporters. Learn how to plan a proactive media relations program for your agency and understand how different media formats, whether newspaper, radio or TV, can affect external communication efforts.
	By the end of this class, participants will be able to: Understand the media's needs and constraints. Analyze an agency challenge and then develop an optimal media plan. Write a press release. Be interviewed.
	Forward this program to a friend/colleague: Separate multiple addresses with commas. To: (E-mail) From: (E-mail) Addresses will not be shared or sold to an organization outside of UWM.


	Thu., Feb. 4 8:30-3pm Location: UWM School of Continuing Education Instructor: Mordecai Lee, Ph.D., Professor Fee: $165 CEU: .6 Program No. 7310-2850 Registration Deadline: Fri., Jan. 22, 2010 Add To Registration Form Check Registration Form


	For more information, contact:
		Shirley J. Bufford, Program Director, sbufford@uwm.edu, 414-227-3157

Mordecai Lee, Ph.D
Professor of Governmental Affairs at UWM
Lee has engaged in media relations as legislative assist. to a Congressman in Washington, DC, as a state senator and as spokesperson for the Milwaukee Jewish community. He is a regular panelist on Mark Belling & Co.
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