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UWM Undergraduate Catalog 2014-2015

College of Letters & Science

Journalism, Advertising, and Media Studies

The Department of Journalism, Advertising, and Media Studies offers a major or minor in journalism, advertising, and media studies that emphasizes the study of the social implications and responsibilities of the mass media, an understanding of the processes of communication, and a fundamental knowledge of media communication techniques and procedures. The program provides students with a broad background in the liberal arts and sciences, which are vital aspects of contemporary life and essential to those entering careers in media communication.

Criteria and Procedures for Admission to the Major or Minor

Students will be eligible to declare the JAMS major or minor without completing an admissions application if they meet all of the following criteria:

1. They have completed JAMS 101 and 201 with at least a 2.50 GPA in the two courses.

2. They have an overall GPA of at least 2.50.

3. They have a least 24 credits on their transcript, excluding credits obtained through examinations (such as CLEP and AP credits) and retroactive foreign language credits. These 24 credits must include at least 12 credits taken in residence at UWM unless the applicant has completed a bachelor's degree and is seeking an additional major or degree.

To declare the major, students who meet the listed criteria should call (414) 229-4436 or email JAMS-email@uwm.edu. They will be assigned a JAMS advisor. They will need to meet with this advisor to complete the declaration process. NOTE: JAMS does not declare new majors/minors during the week before classes begin in fall or spring semester or during the first two weeks of those semesters.

Students who do not meet the declaration requirement listed above must go through the appeals process for admission to the JAMS major or minor. Go to the Journalism, Advertising and Media Studies website (www4.uwm.edu/letsci/jams/) for application procedures.

Course of Study: Major

A journalism, advertising, and media studies major requires a minimum of 39 credits in journalism, advertising, and media studies, including 24 or more credits in courses numbered 300 or above. In addition to JAMS 101 and 201, which are required for admission to the major and which count toward the 39 required credits, all majors must complete at least one JAMS 600-level course with the word "Seminar" in its title to meet the L&S requirement for a research experience in the major, and JAMS 559 (Law of Mass Communication). Majors also must complete the requirements of one of three concentrations (Journalism/Documentary, Media Studies, or Advertising/Public Relations). Students must complete at least 15 upper-division (numbered 300 and above) credits in the major in residence at UWM. The College requires that students attain at least a 2.5 GPA on all credits in the major attempted at UWM. In addition, students must attain a 2.5 GPA on all major credits attempted, including transfer work.

CONCENTRATION REQUIREMENTS

1. Journalism

     

JAMS 204

News Writing and Technology

3

JAMS 320

Integrated Reporting

3

At least two from the following courses:

JAMS 342 (542)

Television News Reporting

3

JAMS 500

Advanced Reporting

3

JAMS 544 (642)

Television Newsroom Management

3

JAMS 602

Specialized Reporting

3

2. Media Studies

     

JAMS 262

Principles of Media Studies

3

JAMS 562

Media Studies and Culture

3

One Production course from among the following:

JAMS 204

News Writing and Technology

3

JAMS 231

Publication Design

3

JAMS 232

Photojournalism

3

JAMS 306

Feature and Magazine Article Writing

3

JAMS 307

Advertising and Public Relations Writing and Production

3

JAMS 336

Media Graphics

3

JAMS 504

Critical and Opinion Writing

3

JAMS 602

Specialized Reporting: (Subtitle)

3

JAMS 204

News Writing and Technology

3

One Media Studies course from among the following (in addition to at least one JAMS 600-level course with the word “Seminar” in its title selected to meet the L&S requirement for a research experience in the major):

JAMS 356 (556)

Media Literacy

3

JAMS 360 (560)

History of Mass Media

3

JAMS 361

Media Ethics

3

JAMS 450

Race and Ethnicity in the Media

3

JAMS 614

Seminar in Media and Public Opinion

3

JAMS 615

Seminar in Media and Politics

3

JAMS 620

Seminar in Global Media

3

JAMS 645 (445)

Seminar in Health and the Media

3

JAMS 659

Seminar in Comparative Media Law

3

JAMS 660

Seminar in Contemporary Issues in Media Studies

3

3. Advertising/Public Relations

     

JAMS 207

Introduction to Advertising and Public Relations

3

JAMS 307

Advertising and Public Relations Writing and Production

3

JAMS 505

Research for Advertising and Public Relations

3

JAMS 524

Advertising and Public Relations Campaigns

3

Course of Study: Minor

A minor in journalism, advertising, and media studies consists of a minimum of 18 credits in journalism, advertising, and media studies including:

JAMS 101

Introduction to Mass Media

3

JAMS 201

Media Writing

3

At least 9 credits must be at the 300 level or above taken in residence at UWM. The College requires that students attain at least a 2.5 GPA on credits in the major attempted at UWM. In addition, students must attain a 2.5 GPA on all minor credits attempted, including transfer work.

Courses (JAMS)


Cross-listed Courses

The following courses offered by the Department of English may be used to fulfill curricular requirements of the undergraduate major or minor in journalism, advertising, and media studies:

ENGLISH 430

Advanced Writing Workshop

3

ENGLISH 435

Professional and Technical Writing

3

Related Course

The following course offered by the Department of English may be of interest to JAMS students but may not be used to fulfill curricular requirements of the JAMS major or minor:

ENGLISH 206

Technical Writing

3


Faculty and Staff

David S. Allen, Assoc. Prof., PhD
University of Minnesota

David Backes, Prof., PhD, Chair
University of Wisconsin-Madison

George A. Bailey, Assoc. Prof. Emeritus, PhD

Xiaoxia Cao, Asst. Prof., PhD
University of Pennsylvania

Jane Hampden Daley, Sr. Lect., MSJ
Columbia University

Earl S. Grow, Assoc. Prof. Emeritus, PhD

Ruane B. Hill, Prof. Emeritus, PhD

Gregg Hoffmann, Sr. Lect. Emeritus, MA

Donald LeDuc, Prof. Emeritus, PhD

Elana Levine, Assoc. Prof., PhD
University of Wisconsin-Madison

Kay Magowan, Sr. Lect. Emerita, MA

Jessica McBride, Sr. Lect., MA
University of Wisconsin-Milwaukee

Michael Newman, Assoc. Prof., PhD
University of Wisconsin-Madison

Richard Popp, Assoc. Prof., PhD
Temple University

David H. Pritchard, Prof., PhD
University of Wisconsin-Madison

Joette Rockow, Sr. Lect., MA
University of Wisconsin-Milwaukee

Jeffery Smith, Prof., PhD
University of Wisconsin-Madison

Marc Tasman, Sr. Lect., MFA
The Ohio State University

Mark Zoromski, Sr. Lect., MA
University of Wisconsin-Milwaukee



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University of Wisconsin-Milwaukee Undergraduate Catalog 2014-2015:
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