University of Wisconsin–Milwaukee


By downloading these files you agree to adhere to the guidelines outlined in these web pages.

Logo Size & Positioning


Small Size Reproduction

When reproducing the logomark at small sizes, care should be taken to reproduce it at high enough resolution (300dpi for print materials). The spaces between the elements of the logomark should remain open and not filled in. In most applications, the logomark should not be reproduced smaller than 1/4" wide to maintain legibility and integrity. On publication covers, the UWM portion of the preferred logo should not appear smaller than 1/2" wide.


Smallest Logomark




To maintain optimum recognition and clarity, the preferred logo and logomark should be free of distortion and set apart from other competing graphic elements such as typography, photographs, illustrations, etc. A clear, protective staging space has been designated around the logo and logomark to maintain its impact. Nothing should appear within the "x" distance (which equals the height of the letter "M") surrounding the logo and logomark in most applications.


Preferred Staging


Logomark Staging