About the Lubar School
Mission Statement
Vision, Mission, and Values
Vision The Lubar School of Business seeks to be among the top 20 U.S. metropolitan business schools known for superior scholarly research and academic programs. We will prepare students from Wisconsin and beyond to be effective business leaders who possess strong business acumen, creative and intellectual insight, global understanding, and professional integrity. We will be a leader among U.S. business schools for leveraging partnerships with industry for the benefit of our students and our regional economy, and for the advancement of business knowledge.


Mission As a metropolitan Business School, the core mission of the Lubar School of Business is to:
  • Create and disseminate new business knowledge. Exceptional faculty research, coupled with a strong doctoral program, results in new knowledge creation that is shared within and across academic fields, with industry, and with students. 
  • Prepare a diverse student body from Wisconsin and beyond to be effective business leaders. Our students possess comprehensive foundational and specialized business knowledge; sound analytical, critical thinking and communication skills; and a professional value system that includes ethical behavior, social responsibility, and a strong work ethic. 
  • Deliver high quality academic programs. Our degree programs emphasize a thorough understanding of the global business environment and sustainable management principles, utilizing innovative and appropriate teaching methodologies and technologies. 
  • Leverage our major metropolitan location to fully engage the business community and stimulate regional economic vitality. Our collaboration with corporations advances business research and provides solutions to real-world business challenges. Internships, corporate guest speakers, and mentoring programs expand the dimensions of student learning. Executive education partnerships strengthen management effectiveness within the region.
  • Develop avenues for interdisciplinary collaboration. Partner with colleagues at the University of Wisconsin-Milwaukee and at other leading institutions to encourage an interdisciplinary approach to education and research.
  • Serve as a continuing resource for alumni. We are committed to helping our graduates continue their development as business leaders, connect professionally with others, and be involved in their alma mater.
Values The Lubar School community values:
  • The pursuit of new knowledge that elevates the academic fields of business, classroom teaching, and business application.
  • High quality instruction that is rigorous, promotes independent and analytical thinking that utilizes advanced instructional technology, and fosters a professional value system that provides further perspective for careers.
  • Knowledge partnerships with the business community that link academic theory and business practice to enhance the student learning experience, inform faculty and student research, and impact regional economic vitality by providing solutions to business challenges.