Lubar Corporate Partners
Robert A. Uihlein, Jr.
Robert A. Uihlein, Jr.
  • March 26,1916 (Milwaukee, Wisconsin) - November 12, 1976
  • Business leader, philanthropist, civic activist
Robert A. Uihlein, Jr.
President, Chairman & CEO
Jos. Schlitz Brewing Company
Robert Uihlein, Jr. graduated from Phillips Academy at Andover, Massachusetts (1934), from Harvard University with a bachelor of science degree (I938), and from the University of Wisconsin with a law degree (1941). Once described as "one of the beer barons who made Milwaukee famous," Uihlein was the fourth generation of his family to head the Jos. Schlitz Brewing Company. His great-great uncle, August Krug, founded the company in Milwaukee in 1849. Following family tradition, Uihlein attended the U.S. Brewers Academy and the Wallerstein Laboratories in New York for special training in brewing. He joined Schlitz full-time in 1942 in the sales personnel division. He was named a vice president in 1945, became vice president in charge of sales six years later, executive vice president in 1959, and in 1961 was named company president. In 1967 he took on additional duties as board chairman. Under his direction, Schlitz posted sales and production records for 14 years in succession.

Uihlein was an ardent big-game hunter, an expert polo player, and a patron of the arts. In addition to his work as a director of the U.S. Brewers Association and his corporate directorships, he also gave his support to many health and arts organizations such as the American Cancer Society (Milwaukee division), the National Business Committee for the Arts, and the New York Philharmonic.