Lubar Faculty and Staff
Amit Bhatnagar
Amit BhatnagarLubar Hall N387
Phone: (414) 229-2520

Amit Bhatnagar
Associate Professor, Marketing

Ph.D., Marketing, State University of New York at Buffalo
M.S., Aeronautical Engineering, IIT, Kanpur
B.S., Mechanical Engineering, IIT, Kanpur

Areas of Expertise
Dr. Bhatnagar specializes in marketing on the Web. His current research focuses on consumer information search behavior on the Web, advertising models for the Web, benefits and risks of online shopping, and competition among different retail formats. He also specializes in analyzing supermarket scanner data. He teaches courses on international marketing and principles of marketing.

Professional Activities
Dr. Bhatnagar has published papers in the Journal of BusinessMarketing Letters, Journal of AdvertisingJournal of Business ResearchJournal of RetailingEuropean Journal of Operations Research, International Journal of Research in Marketing, etc. He has served as a reviewer for the Marketing Science, Marketing Letters, Journal of RetailingJournal of Business Research, etc.  He is a member of the Institute of Operations Research and Management Sciences (INFORMS).