Unit Logo
UWM Logo
Utility Menu
Vertical Navigation
Left Content Area
Right Content Area
Amit Bhatnagar
Amit BhatnagarLubar Hall N387
Phone: (414) 229-2520
E-mail: amit@uwm.edu

Dr. Bhatnagar specializes in retailing and consumer research. His current research focuses on pricing strategy for different types of stores and competitive analysis of Internet marketing. He teaches courses on database/ internet marketing and principles of marketing.
Center Content Area
Amit Bhatnagar
Associate Professor, Marketing

Education
Ph.D., Marketing, State University of New York at Buffalo
M.S., Aeronautical Engineering, IIT, Kanpur
B.S., Mechanical Engineering, IIT, Kanpur

Areas of Expertise
Dr. Bhatnagar specializes in marketing on the Web. His current research focuses on consumer information search behavior on the Web, advertising models for the Web, benefits and risks of online shopping, and competition among different retail formats. He also specializes in analyzing supermarket scanner data. He teaches courses on Internet marketing and principles of marketing.

Professional Activities
Dr. Bhatnagar is a member of the American Marketing Association (AMA) and INFORMS.