Lubar Faculty and Staff
Sanjoy Ghose
Sanjoy GhoseLubar Hall N379
Phone: (414) 229-4224
E-mail: sanjoy@uwm.edu

Sanjoy Ghose
Professor, Marketing

Education
Ph.D., Marketing (minor Statistics) Carnegie-Mellon University
M.S., Marketing, Carnegie-Mellon University
M.B.A., Washington State University
B. Tech., Electrical Engineering, Indian Institute of Technology, Kharagpur, India

Areas of Expertise
Dr. Ghose specializes in modeling consumer perceptions and consumer choice. His current research focuses on modeling issues in areas such as the interactions between Internet marketing strategies and consumer preferences, consumer search behavior in the online domain, online retail competition dynamics, the impacts of advertising on consumer choice, and optimum product design. His other research interests include the marketing-manufacturing interface, reference pricing effects, and purchase incidence models.

Professional Activities
Dr. Ghose has published over 40 academic papers. His articles have appeared in the Journal of Marketing Research, Marketing Letters, Journal of Advertising Research, Production and Operations Management, Computers & Operations Research, Journal of Business Research, International Journal of Forecasting, European Journal of Operational Research, Communications in Statistics: Theory and Methods, Journal of Business, Journal of Retailing and the Journal of Marketing. He has served as reviewer for the Journal of Consumer Research, Journal of Marketing Research, Journal of Business Research,Production and Operations Management Journal, Computers & Operations Research, Journal of Business Economics and Statistics, and Organization Science. Dr. Ghose has also served as a reviewer for the National Science Foundation (NSF) on the subject of forecasting by using neural networks. He is a member of the Institute of Operations Research and Management Sciences (INFORMS). He is an Editorial Board Member of the Journal of Business Research.