Lubar Faculty and Staff
Tina He
Tina (Tingting) He

Lubar Hall N395
Phone: (414) 229-3773

Tina (Tingting) He
Assistant Professor, Marketing


Ph.D., Marketing, Washington University in St. Louis
M.S.B.A., Marketing, Washington University in St. Louis
M.Phil., Marketing, University of Manchester Institute of Science and Technology
B.A., Economics, Peking University

Areas of Expertise

Dr. He specializes in marketing modeling research. Her current research focuses on network externality and entry deterrence. She also has an interest in pricing strategies, customization, return policies, and trust management. She teaches courses in Marketing Management.

Professional Activities
Dr. He is a member of the American Marketing Association and INFORMS.