Assistant Professor, Marketing
Ph.D., Marketing, Washington University in St. Louis
M.S.B.A., Marketing, Washington University in St. Louis
M.Phil., Marketing, University of Manchester Institute of Science and Technology
B.A., Economics, Peking University
Dr. He specializes in marketing modeling research. Her current research focuses on network externality and entry deterrence. She also has an interest in pricing strategies, customization, return policies, and trust management. She teaches courses in Marketing Management.