Dr. Johnson’s research focuses on technology impact on, and use by, consumers, generally as well as in a healthcare context. Recent publications, in journals such as
Communications of the ACM, and the
Journal of Advertising, have focused on the use of Internet technologies as advertising media, their impact on the doctor-patient relationship, and online communities in healthcare. Open source communities and Web 2.0 are her current areas of interest. Dr. Johnson has won numerous Gold Star awards for teaching excellence at both the undergraduate and graduate levels.
Teaching interests are Marketing Research, Consumer and Buyer Behavior, and Internet Marketing.