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Grace Johnson
Grace JohnsonLubar Hall S397
Phone: (414) 229-5413
E-mail: gracej@uwm.edu

Dr. Johnson’s research focuses on technology impact on, and use by, consumers, generally as well as in a healthcare context.
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Grace Johnson
Lecturer

Education
Ph.D., Southern Illinois, Carbondale
M.B.A., Bharathidasan University, India
B.A. – Psychology, Women’s Christian College, University of Madras, India

Areas of Expertise
Dr. Johnson’s research focuses on technology impact on, and use by, consumers, generally as well as in a healthcare context. Recent publications, in journals such as Communications of the ACM, and the Journal of Advertising, have focused on the use of Internet technologies as advertising media, their impact on the doctor-patient relationship, and online communities in healthcare. Open source communities and Web 2.0 are her current areas of interest. Dr. Johnson has won numerous Gold Star awards for teaching excellence at both the undergraduate and graduate levels.

Teaching interests are Marketing Research, Consumer and Buyer Behavior, and Internet Marketing.

Professional Activities
A member of the Honor Societies of Phi Kappa Phi and Beta Gamma Sigma. Dr. Johnson also has several years’ industry experience working in Product Management in the pharmaceutical industry, and in international trade.