Lubar Faculty and Staff
Massimiliano (Max) Ostinelli
Massimiliano (Max) Ostinelli

Lubar Hall N375
Phone: (414) 229-3816
E-mail: ostinell@uwm.edu


Massimiliano (Max) Ostinelli

Assistant Professor, Marketing

Education
Ph.D., Marketing, McGill University

Research Doctorate, Engineering Management, Politecnico di Milano
Laurea (Bachelor’s and Master’s degrees equivalent), Engineering Management, Politecnico di Milano

Areas of Expertise
Dr. Ostinelli’s primary research interest relates to the conscious and non-conscious effects of mental imagery on persuasion. His research aims to provide insights into the design and execution of advertising and marketing strategies by studying the factors that trigger and affect the experience of mental imagery, as well as how mental images influence product evaluation.

Professional Activities
Dr. Ostinelli is a member of the Association for Consumer Research.