Lubar Faculty and Staff
Purushottam Papatla
Purushottam PapatlaLubar Hall N381
Phone: (414) 229-4439

Purushottam Papatla
Purushottam Papatla
Associate Professor, Marketing

Ph.D., Northwestern University
M.S., Industrial & Systems Engineering, University of Illinois
B.E., Mechanical Engineering, Osmania University, India

Areas of Expertise
Dr. Papatla's research interests lie in the areas of consumer satisfaction, online retailing, online reputation and consumer reviews, online promotions, and pricing. His current research projects utilize statistical modeling to analyze the role of different product/service attributes in generating consumer satisfaction, to examine consumer behavior in online retailing, and to investigate the best online promotional mechanisms.

Professional Activities
Dr. Papatla is the author of numerous publications in academic journals. He is a member of the Institute of Operations Research and Management Sciences (INFORMS), and works with both doctoral students and businesses on projects related to his areas of expertise.