Laura A. Peracchio
Professor, Marketing

Ph.D., Marketing and Psychology, Northwestern University
B.S.E./B.A., Marketing and Psychology, The Wharton School and the College of Arts and Sciences, University of Pennsylvania Dual Degree Program

Dr. Peracchio specializes in the application of consumer behavior research to marketing issues. She investigates the ways in which consumers are influenced by promotional and advertising information. Her research interests are in the areas of persuasion, consumer decision-making, language and culture, children’s consumer behavior and social marketing issues.

Dr. Peracchio is an Associate Editor of the Journal of Consumer Research, one of the top three academic journals in marketing. She serves on the editorial board of the Journal of Consumer Psychology. Dr. Peracchio has published widely in leading journals such as the Journal of Consumer Psychology, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Consumer Research, and the Journal of Marketing Research. She has received research awards from the American Marketing Association, the Marketing Science Institute, and the Journal of Consumer Research.

Dr. Peracchio has served on the board of directors and marketing advisory committees for the United Way, American Cancer Society, Jewish Family Services, and the Milwaukee Jewish Federation. She has advised many organizations on marketing issues including Hormel Foods, S.C. Johnson, and the Milwaukee Children’s Museum.