V. Kanti Prasad
Dean
Bostrom Professor of Entrepreneurship & Innovation Professor, Marketing

Ph.D., Marketing, Michigan State University
M.Sc., Statistics, Andhra University, India
B.S., Mathematics, Andhra University, India

Dr. Prasad specializes in strategic marketing, international marketing, marketing research, and entrepreneurship.

Dr. Prasad is the Dean of the Sheldon B. Lubar School of Business and Bostrom Professor of Entrepreneurship & Innovation. He also serves in the roles of Interim Director of the School’s Bostrom Center for Entrepreneurship, Innovation, and Competitiveness and Interim Director of the International Business Center. Dr. Prasad directs the Bradley Lecture Series program under a grant to him from the Lynde and Harry Bradley Foundation. He has conducted marketing studies for Milwaukee area firms focusing on effective marketing strategies, market positioning, corporate image, advertising effectiveness, and customer satisfaction. Dr. Prasad is a member of the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Academy of International Business, and has numerous publications in academic journals.