Lubar Faculty and Staff
V. Kanti Prasad
V. Kanti PrasadLubar Hall N373
Phone: (414) 229-6260

V. Kanti Prasad
Bostrom Professor of Entrepreneurship, and Faculty Director of International Business Center

Ph.D. Marketing , Michigan State University
M.Sc., Statistics, Andhra University, India
B.Sc (Honours), Mathematics, Andhra University, India

Areas of Expertise
Dr. Prasad specializes in strategic marketing, international marketing, marketing research, and entrepreneurship.

Professional Activities
Dr. Prasad  serves as the Faculty Director of the International Business Center and is a co-Director of a Business and International Education (BIE) grant from the U.S.Department of Education. He also directs the Bradley Lecture Series Program, La Macchia Entrepreneur Interns program and New Venture Business Plan Competition. Dr. Prasad served as Interim Dean (2001-02) and as Dean (2002-09) of the Lubar School of Business. During his tenure as Dean, the Business School has reached a number of important milestones: its naming as the Sheldon B. Lubar School of Business in 2006, record level fundraising ($28 million), establishment of M&I Center for Business Ethics, establishment of David O. Nicholas Applied Finance Lab,  La Macchia Enterprises Entrepreneur Interns program and New Venture Business Plan  Competition, creation of Scheinfeld Student Venture Fund, multi-fold expansion of student scholarships, several named professorships/ distinguished scholar designations for faculty, the creation of a Business Honors program, and new or expanded programs in investment management, MIS, international business, and entrepreneurship. Prior to becoming Dean he served as the School's Associate Dean of Academic Affairs for 20 years.

Dr. Prasad has published numerous scholarly articles on consumer behavior, advertising, and international marketing in the Journal of Marketing Research, Journal of Marketing, Journal of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of International Marketing, and others. He is a member of the American Marketing Association and the Academy of International Business.