Torsten Ringberg
Associate Professor, Marketing

Ph.D., Marketing, Pennsylvania State University
M.A., Cultural Anthropology, University of Hawaii
M.B.A., Chaminade University, Hawaii

Dr. Ringberg studies people's socio-cognitive models and how these affect individual interpretations, preferences, and ability to make sense of incoming stimuli. For example, he shows how mental models influence consumers '  recovery preferences, behavior and expectations,  and (in)efficiencies in knowledge transfer within organizations. He combines sophisticated qualitative research methods with relevant social science and socio-cognitive theories to identify these mental models.

Dr. Ringberg  has published in top tier business journals, such as Journal of Marketing, Journal of Consumer Research, Journal of Management Studies, Research in the Sociology of Organizations. He regularly reviews for a number of journals, including Journal of Consumer Research and Journal of Management Inquiries. He also presents at and reviews for the Association of Consumer Research (ACR), the American Marketing Association (AMA), and other international consumer behavior conferences.   Dr. Ringberg has worked on projects involving leading U.S. and European corporations on issues such as consumer conceptualization, and symbolic and strategic positioning.