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Atish P. Sinha
Atish SinhaLubar Hall N363
Phone: (414) 229-3301
E-mail: sinha@uwm.edu

Dr. Sinha specializes in the areas of artificial intelligence, data warehousing and data mining, database design, and object-oriented software engineering.
Center Content Area
Atish P. Sinha
Professor, Management Information Systems

Education

Ph.D., Artificial Intelligence, University of Pittsburgh
M. Tech., Computer Science, University of Calcutta, India
B. Sc., Physics, University of Calcutta, India


Areas of Expertise
Dr. Sinha specializes in the areas of business intelligence, data mining, data warehousing, and object-oriented software engineering. His current research interests are in the areas of cost-sensitive data mining, web analytics, data warehouse design, data warehousing maturity and benefits, customer relationship management strategies, ontology-based strategy mapping, and component-based software development. He has taught a wide variety of MIS courses, and has developed courses/seminars in business intelligence, data warehousing, data mining, object-oriented analysis and design, IT for strategic enterprise management, and design science research in information systems.

Professional Activities
Dr. Sinha’s research has been published in several journals, including Communications of the ACM, Decision Support Systems, IEEE Transactions on Engineering Management, IEEE Transactions on Software Engineering, IEEE Transactions on Systems, Man, And Cybernetics, Information Systems Research, International Journal of Human-Computer Studies, and Journal of Management Information Systems. His has worked on several grants and funded projects, most recently in the areas of strategy-to-data ontology development and statistical predictive modeling. Dr. Sinha has been the recipient of several Lubar School of Business awards, including the Roger L. Fitzsimonds Distinguished Scholar Award, the Izzet Sahin Research Award, and the Teaching Excellence Award.  He is a member of the ACM, AIS, and INFORMS professional societies, and served as the Co-Chair of the Workshop on Information Technologies and Systems (WITS) in 2006.