Unit Logo
UWM Logo
Utility Menu
Vertical Navigation
Left Content Area
Right Content Area
Xiaojing Yang
Xiaojing YangLubar Hall N369
Phone: (414) 229-6537
E-mail: yangxiao@uwm.edu

Dr. Yang specializes in issues related to consumer behavior, especially how advertising in general, and creativity in particular, influence consumer information processing and persuasion effectiveness.
Center Content Area
Xiaojing Yang
Assistant Professor, Marketing

Education
Ph.D., Marketing, Indiana University, Bloomington
M.S., Marketing, Indiana University, Bloomington
B.E., International Trade, Beijing University of Chemical Technology, China

Areas of Expertise
Dr. Yang specializes in issues related to consumer behavior, especially how advertising in general, and creativity in particular, influence consumer information processing and persuasion effectiveness. In addition, Dr. Yang studies consumer satisfaction from the perspective of social identity.

Professional Activities
Dr. Yang is a member of ACR (Association for Consumer Research).