Xiaojing Yang
Assistant Professor, Marketing

Ph.D., Marketing, Indiana University, Bloomington
M.S., Marketing, Indiana University, Bloomington
B.E., International Trade, Beijing University of Chemical Technology, China

Dr. Yang specializes in issues related to consumer behavior, especially how advertising in general, and creativity in particular, influence consumer information processing and persuasion effectiveness. In addition, Dr. Yang studies consumer satisfaction from the perspective of social identity.

Dr. Yang is a member of ACR (Association for Consumer Research).