Xiaojing Yang
Associate Professor, Marketing
Associate Professor, Marketing
Education
Ph.D., Marketing, Indiana University, Bloomington
M.S., Marketing, Indiana University, Bloomington
B.E., International Trade, Beijing University of Chemical Technology, China
M.S., Marketing, Indiana University, Bloomington
B.E., International Trade, Beijing University of Chemical Technology, China
Areas of Expertise
Dr. Yang specializes in issues related to consumer behavior, especially how advertising in general, and creativity in particular, influence consumer information processing and persuasion effectiveness. In addition, Dr. Yang studies consumer satisfaction from the perspective of social identity.
Professional Activities
Dr. Yang has published in or has papers accepted by journals such as Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology and Journal of Advertising. He is a member of the Association for Consumer Research and the Society for Consumer Psychology.
