University of Wisconsin–Milwaukee

The competition is generously sponsored through private funding from La Macchia Enterprises, parent company of:


Idea Abstract Guidelines

The Idea Abstract should be a maximum of 500 words, and include the entrant's name and contact information.

The abstracts should provide a brief, focused overview of the business you would like to develop. It should include:

  • An overall description of the company
  • An explanation of the products or services the company provides, why the products/services are needed, and how they differ from what already exists
  • A definition of what your market is, who your customers are, and who your competition is
  • A description of the market potential of the business
  • Identification of who your customers are
  • A concise description of the professional and educational backgrounds of the entrant(s)
Idea abstracts may be submitted by email to Debbie Roy at or by dropping off a hard copy in the mailbox of Ms. Roy on the 4th floor of Lubar Hall.