Lubar Academics

With a marketing major, students will learn methods to develop price, promotion, and distribution of products and services to satisfy customer needs and organizational objectives. Marketing courses focus on understanding consumer motivation and behavior, planning and analyzing market research data as well as strategic thinking.

4-year Marketing Plan

When were you admitted to your Business Major?

The UWM-Sheldon B. Lubar School of Business makes every effort to ensure that the information on this page is accurate and up-to-date. However, it is the student's responsibility to verify all program requirements with an academic advisor in the Student Services Center.