Lubar Graduate Students
MS Marketing
Marketing function and practice have undergone a significant transformation in response to revolutionary changes in business and technological environments. Among the major environmental changes are globalization, revolutionary developments in information technology such as the Internet and telecommunications technologies, and a major shift to a business philosophy that emphasizes customer involvement and customer-driven strategies. A strong focus on marketing strategy, marketing research, consumer behavior, and Internet marketing is incorporated into the curriculum. In addition, an emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.

CoursesCore Courses (18 credits)
Bus Adm-762 Marketing Research
Bus Adm-764 Buyer Behavior and Marketing Communications
Bus Adm-765 Strategic Product and Brand Management*
Bus Adm-806 International Marketing
Bus Mgmt-708 Marketing Strategy: Concepts and Practice
Bus Mgmt-709 Analytic Models for Managers

*Designated integrating course

Elective Courses (12 Credits)
Bus Adm-761 Seminar in Marketing (current topics)
Bus Adm 763 Marketing Analytics
Bus Adm-766 Marketing for Nonprofit Organizations
Bus Adm-768 Marketing Management
Bus Adm-894 Internet Marketing
Bus Adm 899 Management Research Thesis/Project
Bus Mgmt 713 Entrepreneurship: Venture Creation and Management

Total Degree Credits Required: 30 Credits

Foundation CoursesStudents admitted to the MS-Marketing program without sufficient background must complete the following additional course:
Bus Adm-701 Business Mathematics 2 cr. (C or better grade required)


Bus Adm Course Descriptions

Bus Mgmt Course Descriptions


The UWM-Sheldon B. Lubar School of Business makes every effort to ensure that the information on this page is accurate and up-to-date. However, it is the student's responsibility to verify all program requirements with an academic advisor in Graduate Program Services.