MS Marketing Marketing function and practice have undergone a significant transformation in response to revolutionary changes in business and technological environments. Among the major environmental changes are globalization, revolutionary developments in information technology such as the Internet and telecommunications technologies, and a major shift to a business philosophy that emphasizes customer involvement and customer-driven strategies. A strong focus on marketing strategy, marketing research, consumer behavior, and Internet marketing is incorporated into the curriculum. In addition, an emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.
CoursesCore Courses (15 credits) Bus Adm-762 Marketing Research
Bus Adm-764 Consumer Behavior
Bus Adm-765 Strategic Product and Brand Management*
Bus Mgmt-708 Marketing Strategy: Concepts and Practice
Bus Mgmt-709 Data Analysis for Management Applications
*Designated integrating course
Elective Courses (15 Credits) Bus Adm-761 Seminar in Marketing (current topics)
Bus Adm-766 Marketing for Nonprofit Organizations
Bus Adm-768 Marketing Management
Bus Adm-806 International Marketing
Bus Adm-894 Internet Marketing
Bus Adm-895 Strategic Marketing Issues in eBusiness
Bus Adm 899 Management Research Thesis/Project
Total Degree Credits Required: 30 Credits Foundation CoursesStudents admitted to the MS-Marketing program without sufficient background must complete the following additional courses:
Bus Adm-701 Business Mathematics (2 cr)
Bus Adm-702 Business Statistics (2 cr)
Students are assumed to have basic proficiency in word processing, spreadsheet, and database software for microcomputers; credits taken to acquire these skills do not apply toward the degree.
Bus Adm Course Descriptions
Bus Mgmt Course Descriptions
The UWM-Sheldon B. Lubar School of Business makes every effort to ensure that the information on this page is accurate and up-to-date. However, it is the student's responsibility to verify all program requirements with an academic advisor in Graduate Program Services. 
