Calendar of Events

Spring 2011

Tuesday, April 12, 2011
Paolo Ruffino
IOCOSE: The Future is a Reconstruction
3:00 pm Curtin 175

Paolo Ruffino, a PhD candidate at Goldsmiths College, University of London, is part of the artists group IOCOSE which has made the video, In the Long Run, a reconstruction of a possible future, high-profile media event. The death of pop star Madonna is described in a BBC News special edition, with a journalist and studio guest who go over the details of the fatal car accident, the statements of the VIPs and the reactions of fans around the world. The conceptualization of the piece is based partly on C21 director Richard Grusin's book Premediation: Affect and Mediality after 9/11.

In the Long Run still Still from In the Long Run

In reconstructing the future in the past tense, In the Long Run is a catalyst for endless narratives and interpretative developments. Likely or unlikely, inevitable or imminent, but existing in potential form, like the narration of an event that never took place. As written by art critic Domenico Quaranta, “The video ‘premediates’ a future event that is already scripted, not only because death—that of Madonna, or anyone else—is inevitable; not only because in some television studio somewhere there is a programme that will be retouched and served up when it does eventually happen; but also because when it does the report will follow the IOCOSE format almost to the letter. . . . Which means that the fact, in the minds of millions of viewers who follow it in the media without experiencing it directly, will take this exact form.”

In addition to the screening of In the Long Run, Ruffino will also discuss some previous IOCOSE projects: the hijacking of Tate Modern in London (Sunflower Seeds on Sunflower Seeds, 2011); the invention of a new drug made with floppy discs (Floppy Trip, 2009); the documentation of the super heroes/villains (The Doughboys, 2009); and the annual NoTube Contest, a competition for the most valueless video on YouTube.

Background reading:

IOCOSE website, In the Long Run

Domenico Quaranta, “IOCOSE: In the Long Run,” trans. Anna Carruthers, Aksioma Brochure #06 (Ljubljana, Slovenia: Aksioma—Institute for Contemporary Art, 2010). Available online at

Daniel Dayan and Elihu Katz, Media Events: The Live Broadcasting of History (Cambridge, Mass: Harvard University Press, 1992).

Richard Grusin, Premediation: Affect and Mediality after 9/11.

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