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CMS • UWM's Content Management System

Web Site Management Made Easy

Policies and Guidelines

UWM Standards and Guidelines

Standards and guidelines are important aspects to consider, whether an existing Web site is being migrated to UWM's CMS or a new Web site is being developed. UWM has developed a series of standards and policies for electronic publications through computer systems located at the University. Web policies outline standards which promote Web site usefulness, accessibility, and good practice. The UWM brand identity guidelines ensure that all materials associated with UWM are consistent and clearly identify the publication (electronic or print) as being associated with UWM.

Details about these standards and guidelines, as well as information about student, organization and departmental Web page guidelines, domain policy and vanity URL guidelines can be found on the UWM Policies Web page.


Guidelines that govern accessibility are set forth in Section 508 of the Rehabilitation Act. The Act provides guidelines to ensure individuals with disabilities, who are members of the public seeking information or services, are accommodated and have access to and use of information. It further specifies that the data must be comparable to that provided to the public who are not individuals with disabilities.

At the present time, Section 508 applies to federal agencies only, though state laws and school policies may individually adopt the standards of Section 508. Web sites designed with Section 508 compliance benefit all audiences:

  • Content is easier to access with portable devices.
  • Content can be re-used more readily.
  • Content is often better organized.
  • There are often simpler links.
  • Download times can be reduced.

For more information and tips about accessible Web design and content maintenance, visit the Accessibility Web page.

Formatting Standards

In order to ensure consistency among all UWM-associated Web sites, it is recommended that content authors utilize the same "conventions" when writing text. Please refer to the Formatting Standards Web page for guidelines on the most commonly-used terminology and punctuation.

If you have any questions, please use the online inquiry form.

Last modified on January 31, 2007