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Q1 2014 Wisconsin Economic Scorecard Released

The latest Wisconsin Economic Scorecard (WES), a quarterly tracking poll of Wisconsin residents co-sponsored by UWM CUIR, WUWM 89.7, and the WisBusiness.com, has been released. Major findings include:

  • Over three quarters (77%) of registered voters in Wisconsin support an increase in Wisconsin’s minimum wage. A state minimum wage hike continues to enjoy support from bipartisan majorities as well as from a majority of voters from business-owning households.
  • The proposed Menominee tribal casino in Kenosha now enjoys support from 52% of registered voters in the state, while 34% oppose. Support is highest among relatively younger residents.
  • While 58% of Wisconsin residents say the state is “headed in the right direction,” just 35% describe Wisconsin’s recent economic performance in positive terms.
  • Residents are split when it comes to legalizing and taxing the sale of marijuana in the state, with 50% in favor and 47% opposed.
  • While 57% of residents feel Wisconsin is "headed in the right direction," only 34% describe Wisconsin's recent economic performance in positive terms.

For full results, read the WES Q1 Research Brief or view frequencies.


The Q1 2014 Wisconsin Economic Scorecard was a random digit dial (RDD) landline/mobile telephone survey of 453 Wisconsin residents, conducted by the CUIR Survey Center at the University of Wisconsin—Milwaukee from March 3-7. The sampling margin of error was ±4.6% at the 95% confidence level.