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Q3 2013 Wisconsin Econonic Scorecard released

The latest Wisconsin Economic Scorecard (WES), a quarterly tracking poll of Wisconsin residents co-sponsored by UWM CUIR, WUWM 89.7, and the WisBusiness.com, tracks public opinion regarding state economic issues. The latest findings include:

  • 58% of residents believe the state is headed in a positive direction, but only 30% give the state's economy a positive evaluation.
  • The percentage of residents who rate their personal financial status as "poor" has increased for five consecutive quarters and now stands at 18%.
  • A narrow majority of registered voters approve of the proposed mining in northern Wisconsin, with 51% in favor.
  • The majority (69%) of voters in the 7-county metro Milwaukee area oppose an increase in the sales tax to renovate or replace the Bradley Center.

The 7-county Milwaukee metro area opinion differed significantly from overall state opinion on the proposed casino in Kenosha. While Wisconsin voters are split (44% approve, 41% oppose) over the Menonominee tribe's proposal to open a casino in Kenosha, 57% of voters in the Milwaukee metro area support it and 37% oppose.

For full results, read the WES Q3 Research Brief or view frequencies.


The Q3 2013 Wisconsin Economic Scorecard was a random digit dial (RDD) landline/mobile telephone survey of 472 Wisconsin residents, conducted by the CUIR Survey Center at the University of Wisconsin—Milwaukee from September 23-26. The sampling margin of error was ±4.7% at the 95% confidence level.