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Q4 2013 Wisconsin Economic Scorecard released

The latest Wisconsin Economic Scorecard (WES), a quarterly tracking poll of Wisconsin residents co-sponsored by UWM CUIR, WUWM 89.7, and the WisBusiness.com, has been released. Major findings include:

  • Most Wisconsin voters (56%) feel it is too soon to tell whether the Affordable Care Act is a failure or not, and those who think current problems with the law will be fixed (53%) outnumber those who do not (43%).
  • Over three quarters (76%) of registered voters support an increase in Wisconsin’s minimum wage. A state minimum wage hike enjoys support from bipartisan majorities as well as 61% of business owners.
  • The proposed Menominee tribal casino in Kenosha now enjoys support from 53% of registered voters in the state (up from 44% last quarter), while 32% oppose. Support is lowest among relatively older residents.
  • While 58% of Wisconsin residents say the state is “headed in the right direction,” just 35% describe Wisconsin’s recent economic performance in positive terms.
  • Regarding the pace of job creation in the state, 7% say they are “very satisfied,” 43% are “somewhat satisfied,” 26% say they are “somewhat dissatisfied,” and 24% report being “very dissatisfied.”
  • Among working-age Wisconsin residents, only those from households with a total annual income of $80,000 or more are likely to describe their personal financial situations in positive terms.
  • When compared with last year, those planning to spend less this holiday season outnumber those who say they will spend more 36% to 12% (51% plan to spend about the same).

For full results, read the WES Q4 Research Brief or view frequencies.


The Q4 2013 Wisconsin Economic Scorecard was a random digit dial (RDD) landline/mobile telephone survey of 498 Wisconsin residents, conducted by the CUIR Survey Center at the University of Wisconsin—Milwaukee from December 2-5. The sampling margin of error was ±4.4% at the 95% confidence level.