Terry Batson
Associate Director for Research
(414) 229-3104

Terry Batson

Terry Batson has been conducting community-based applied research for over 15 years and has served as a researcher for the Center for Urban Initiatives and Research (CUIR) since 2005. As principal investigator, she has led a variety of projects from program evaluation to community trend analysis, managing both large multiple-partner projects, as well as smaller single-program evaluations. Terry's research experience spans multiple issue areas, and she has worked on research projects for school districts across the state, local nonprofits, local municipalities, and departments located on the UW-Milwaukee's campus. Using self-assessment and rubric tools to increase program quality is a specialization of Terry's, which she has utilized in projects for both the Wisconsin Department of Public Instruction and National Youth Leadership Council.

Consulting closely with her CUIR clients from start to finish, on a typical project Terry designs the research; conducts a review of the relevant literature; creates and implements data collection systems; constructs survey instruments and interview and focus group protocols; analyzes both quantitative and qualitative data; and presents results through written and oral reports to multiple stakeholders. Her experience working with an array of clients has helped her appreciate, and address, the challenges of conducting applied research in the community, while maintaining the integrity in the research itself.

Terry has taught Advanced Applied Research at Alverno College in Milwaukee for the past seven years.

Education and Training

  • MA, Sociology, concentration in research methods
  • Additional training in evaluation methods through The Evaluators' Institute, George Washington University, Washington, D.C.

Research Skills/Areas of Specialization

  • Community-based program evaluation
  • Survey instrument design
  • Logic modeling to identify program outcomes
  • Qualitative and quantitative data analysis
  • Self-assessment for improving program quality

Fields of Interest

  • Intimate partner violence
  • Youth service-learning
  • Gender issues
  • Workplace discrimination


  • Member, American Evaluation Association