The Bare Essentials of Marketing (Part I)
No registrations accepted. The date of this event has passed.
This event is open to:
Classified Staff, Faculty, Teaching Academic Staff, Non-Teaching Academic Staff
Date: Wednesday, April 03, 2013
9:30 AM - 11:00 AM
Location: G40 Cunningham Hall
Presenter: Robert Grede: marketing expert and best-selling author
This session concentrates on "branding" and differentiating your service from competitive products. (i) The four Ps of Marketing: product, place, promotion, and price. (ii) The importance of branding. Specific strategies will be discussed that people in various departments can use including the ten commandments of good copywriting and 4 inexpensive marketing tactics that work.
For more information or to request special accommodations, contact:
Jean Creighton, 414 229 4961