ETI Urban Markets Retail Sales Leakage/Surplus Drill Downs

The University of Wisconsin-Milwaukee Employment and Training Institute provides free retail sales drill downs to show the difference between the purchasing power of residents in urban neighborhoods compared to the retail sales estimated to result from numbers of retail employees in the neighborhood. Retail sales "leakage" or "surplus" estimates are provided for each census tract in the 100 largest metro areas of the U.S.


ETI Urban Markets Retail Sales Leakage/Surplus Drill Downs
for Census Tracts in the 100 Largest Metro Areas,

Select Metro Area:


For a description of the methodology, see the ETI Purchasing Power Methodology Page. To obtain free customized purchasing power profiles for any U.S. census tract or residential ZIP code, go to the ETI Purchasing Power Page.

ETI Drill Down Tool Kit Reports Are Available Free for All U.S. Census Tracts

The following drill down reports are available to aid local communities and business development:

  • Business Place-of-Work Drill Downs detail the characteristics of employees working in each neighborhood by type of employer, industry, earnings, occupations, and means of transportation to work for all census tracts in the U.S.

  • Employer Diversity Drill Downs identify the race/Hispanic origin of the workforce employed in each U.S. census tract by industry, occupation, and type of employer. Tables also show the earnings of workers employed in each neighborhood by race/ethnicity and by age, and the poverty status of workers by means of transportation to work.

  • Neighborhood Workforce Drill Downs detail jobs held by employed residents who live in each census tract by industry, earnings, occupations, and ethnic origin. Tables also show worker earnings by race/Hispanic origin and by age, and the poverty status of workers by means of transportation to work.

  • Purchasing Power Profiles show the retail potential for 16 different types of consumer expenditures for all census tracts and residential ZIP codes in the U.S. For the 100 largest metro areas, each ZIP code is ranked on spending per square mile for each retail category.

  • Urban Markets Retail Sales Leakage/Surplus Drill Downs show the difference between the purchasing power of residents in urban census tracts compared to the retail sales estimated to result from retail employees in the tract. Free estimates of each neighborhood's retail sales "leakage" or "surplus" are provided for all census tracts in the 100 largest metro areas in the U.S.

To Find Census Tracts in Your Community

You can locate the census tract for a specific address at the U.S. Census Bureau Factfinder Advanced Geography Search page using the GEOGRAPHY "address search" or "map" option.

For maps of census tracts in any community, go to the www.census.gov/geo/www/maps/descriptwindows/outline.htm. Click on "Census Tract Outline Maps 2000." Select your state, then county. Then select the PDF file for your county or select the first PDF file to locate the tracts for your part of the county.


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Page updated March 14, 2005
Employment and Training Institute
School of Continuing Education
University of Wisconsin-Milwaukee

Direct comments to eti@uwm.edu