Kalman Applbaum


Office: Sabin 319
Phone: (414) 229-4175
e-mail: applbaum@uwm.edu
Website: https://www.rxisk.org/Default.aspx


Ph.D., Anthropology, Harvard University

Research Narrative:

Applbaum’s current research concerns the commercial marketing of pharmaceuticals on the one hand, and the evaluation of safety, adherence and treatment costs and outcomes on the other. He has background and specific interest in rational drug use in psychiatry. He is co-founder of Data Based Medicine (Rxisk.org), which aims to improve the quantity and quality of adverse drug events reporting and to implement findings in health care.

Courses Taught:

Anthro 102: Introduction to Anthropology: Culture and Society
Anthro 104: Lifeways in Different Cultures: A Survey of World Cultures
Anthro 229: Madness and Culture
Anthro 325: Japanese Culture and Society
Anthro 431: Urban Anthropology
Anthro 443: Medicine and Pharmaceuticals in the Global Age
Anthro 449: Economic Anthropology;
Anthro 543: Cross Cultural Study of Religion
Anthro 944: Economic Sustainability and the Pursuit of Happiness
Global 311: Contexts for Global Management (Global Studies)

Selected Publications:

2013. Le proces du Risperdal: la promotion hors AMM et pourquoi il est si difficile de l’empecher [The Trial of Risperdal: Off-label Promotion Schemes and Why they are Difficult to Halt]. Paris: Les Arènes, 175-200.

2013. Getting to Yes: Corporate Power and the Creation of a Psychopharmaceutical Blockbuster. New Directions in Critical Marketing Studies, (Tadajewski & Cluley, eds.), Thousand Oaks: Sage. Reprinted from Culture, Medicine and Psychiatry 33:185-215, 2009.

2012. Markets: Places, Principles, and Integrations. In Handbook of Economic Anthropology, Second Edition. Ed. James Carrier. London: Edward Elgar, pp. 257-274.

2011. ‘Broadening the Marketing Concept’: Service to Humanity, or Privatization of the Public Good? In Inside Marketing: Practices, Ideologies, Devices (Zwick & Cayla, eds.), Oxford University Press, 269-298.

2010. Towards an Era of Bureaucratically Controlled Medical Compliance? Anthropology & Medicine 17:113-127. Co-author Michael Oldani.

2010. Dangerous Noncompliance: A Narrative Analysis of a CNN Special Investigation into Mental Illness. Anthropology & Medicine 17:229-244. Co-author Douglas Glick.

2010. Shadow Science: Zyprexa, Eli Lilly and the Globalization of Pharmaceutical Damage Control. BioSocieties 5:236-255.

2010. Marketing Global Health Care: The Practices of Big Pharma. The Socialist Register, 2010 Morbid Symptoms: Health Under Capitalism, Leo Panitch and Colin Leys, (eds.). Monthly Review Press, pp. 95-115.

2009. Is Marketing the Enemy of Pharmaceutical Innovation? The Hastings Center Report 39(4):13-17.

2009. Consumers are Patients!: Shared Decision Making and Treatment Non-compliance as Business Opportunity. Transcultural Psychiatry 46(1):107-130.

2009. Crossing Borders: Globalization as Myth and Charter in American Transnational Consumer Marketing. In Critical Marketing Studies: The Development of Critical Perspectives in Marketing (Tadajewski & Maclaran, eds.). Sage. Reprinted from American Ethnologist 27(2): pp. 257-282, 2000.

2009. Free Markets and the Unfettered Imagination of Value: A Response to Hart/Ortiz and Gudeman. Anthropology Today. Vol. 25(1).

2007. Marriage with the Proper Stranger: Arranged Marriage in Metropolitan Japan. In Classic Edition Sources: Anthropology, Elvio Angeloni (ed.). New York: McGraw-Hill. Reprinted from Ethnology 34(1): 18-30, 1995.

2006. Pharmaceutical Marketing and the Invention of the Medical Consumer. PLoS Medicine April 3(4): e189.
http://medicine.plosjournals.org/perlserv/ ?request=get- document&doi=10.1371/ journal.pmed.0030189>

2006. Educating for Global Mental Health: American Pharmaceutical Companies and the Adoption of SSRIs in Japan. Petryna, Adriana, Andrew Lakoff, and Arthur Kleinman (eds). Pharmaceuticals and Globalization: Ethics, Markets, Practices. Duke University Press, pp. 85-110.

2004. How to Organize a Psychiatric Congress. Anthropological Quarterly, 77(2): 303-310.

2004. Consumption and Market Society in Israel. Yoram S. Carmeli and K. Applbaum (eds). Oxford: Berg. http://us.macmillan.com/consumptionandmarketsocietyinisrael

2004. The Marketing Era: From Professional Practice to Global Provisioning. New York: Routledge.

2000. Marketing and Commoditization. Social Analysis 44 (2): 106-128.

2000. Crossing Borders: Globalization as Myth and Charter in American Transnational Consumer Marketing. American Ethnologist 27(2): pp. 257-282.

1999. Survival of the Biggest: Business Policy, Managerial Discourse, and Uncertainty in a Global Business Alliance. Anthropological Quarterly 72(4): 55-66.

1998. Sweetness of Salvation: Consumer Marketing and the Liberal-bourgeois Theory of Needs. Current Anthropology (with commentary), 39(3): 323-349.