Hayeon Song

Hayeon Song

Associate Professor

Office: NWQ Building B, Room 4588
Phone: (414) 229-1753
e-mail: songhy@uwm.edu
Curriculum Vita: PDF 67kb


Ph.D., Communication, Annenberg School for Communication, University of Southern California
M.A., Communication, Annenberg School for Communication, University of Southern California
B.A., Mass Communication, Sogang University, Seoul, Korea


My research interests are focused on new media and health communication. More specifically, I have studied the social and psychological effects of communication technology for health promotion (e.g., video games, computer-mediated communication, human-computer interaction, human-robot interaction, virtual reality); health disparities and health literacy in diverse populations; and the relationship between media use and identity management. My most recent study investigates the ways to promote exercise motivation in exercise video games focusing on self representation (i.e., self-avatar).

Teaching Interests:

Introduction to Health Communication
Technology and Health communication
Quantitative research methods

Recent Publications:

Song, H., Kim, J., Tenzek, K. E., & Lee, K. M. (in press). The Effects of Competition and Competitiveness upon Intrinsic Motivation in Exergames. Computers in Human Behavior.

Song, H., Nam, Y., Gould, J., Sanders, S., McLaughlin, M., Fulk, J., Meeske, K., Ruccione, K. (2012). Cancer survivor identity shared in a social media intervention. Journal of Pediatric Oncology Nursing, 29(2), 80-91. doi:10.1177/1043454212438964

Jung, Y., Song, H., & Vorderer, P. (2012). Why do people post and read personal messages in public?: The motivation of using personal blogs and its effects on users’ loneliness, belonging, and well-being. Computers in Human Behavior, 28(5), 1626-1633. doi: 10.1016/j.chb.2012.04.001

Song, H., Peng, W. & Lee, K. (2011). Promoting exercise self-efficacy with an exergame. Journal of Health Communication, 16(2), 148-162. doi:10.1080/10810730.2010.535107.