Hayeon Song

Assistant Professor

Office: Johnston Hall, Room 233
Phone: (414) 229-1753
e-mail: songhy@uwm.edu
Curriculum Vita: PDF 67kb

Degrees:

Ph.D., Communication, Annenberg School for Communication, University of Southern California
M.A., Communication, Annenberg School for Communication, University of Southern California
B.A., Mass Communication, Sogang University, Seoul, Korea

Research:

My research interests are focused on new media and health communication. More specifically, I have studied the social and psychological effects of communication technology for health promotion (e.g., video games, computer-mediated communication, human-computer interaction, human-robot interaction, virtual reality); health disparities and health literacy in diverse populations; and the relationship between media use and identity management. My most recent study investigates the ways to promote exercise motivation in exercise video games focusing on self representation (i.e., self-avatar).

Teaching Interests:

Introduction to Health Communication
Technology and Health communication
Quantitative research methods

Recent Publications:

Song, H., Kim, J., Tenzek, K. E., & Lee, K. M. (in press). The Effects of Competition and Competitiveness upon Intrinsic Motivation in Exergames. Computers in Human Behavior.

Song, H., Nam, Y., Gould, J., Sanders, S., McLaughlin, M., Fulk, J., … Ruccione, K. (2012). Cancer survivor identity shared in a social media intervention. Journal of Pediatric Oncology Nursing, 29(2), 80-91. doi:10.1177/1043454212438964

Jung, Y., Song, H., & Vorderer, P. (2012). Why do people post and read personal messages in public?: The motivation of using personal blogs and its effects on users’ loneliness, belonging, and well-being. Computers in Human Behavior, 28(5), 1626-1633. doi: 10.1016/j.chb.2012.04.001

Song, H., Peng, W. & Lee, K. (2011). Promoting exercise self-efficacy with an exergame. Journal of Health Communication, 16(2), 148-162. doi:10.1080/10810730.2010.535107.