Friday, May 9, 2014

Journalism, Advertising, and Media Studies

UWM Journalism, Advertising, and Media Studies (JAMS) students learn from an outstanding faculty and from the varied opportunities of a vibrant city with many media organizations.

The B.A. in Journalism, Advertising, and Media Studies offers both insightful academic study of the media and preparation for careers in media professions. JAMS majors complete one of three concentrations:

  • The Journalism concentration provides knowledge and experience in the dynamic field of journalism with emphasis on excellent writing, original reporting and innovative use of digital tools for storytelling.
  • The Advertising and Public Relations concentration provides an integrated approach to advertising and public relations.
  • The Media Studies concentration emphasizes critical, cultural, historical, legal, ethical, and social scientific analysis of the media and society while also providing experience in media production.

The M.A. in Media Studies involves research on practically any media topic. The purpose of the program is to develop abilities to research, reflect on, and write about media studies topics. Courses foster knowledge and understanding of mass media and society through critical, cultural, historical, legal, ethical, or social scientific approaches. Students work closely with their faculty advisors to prepare course plans and to conduct original research for their theses. The members of the graduate faculty are nationally respected scholars with a wide range of specialties. Students come from a variety of backgrounds.



Journalism students tour FOX6
JAMS Journalism students stopped by FOX6 News for a first-hand look at a live newsroom. The students are participating in a Living Learning Community course being taught by Jessica McBride.


JAMS student talks sports journalism
Anthony Atkins talks about his experiences as a JAMS Journalism student in this installment of IAMUW. Anthony is currently a senior and hopes to pursue a career in sports journalism.



Journalism students survey local nonprofits
A majority of nonprofit organizations in southeast Wisconsin have recovered from the Great Recession and expect more donations in 2013 than in 2012, according to a report compiled by JAMS students.

The first BizTimes Nonprofit Survey asked top executives to assess their charities’ financial health and ongoing needs. Students worked on the report under the direction of BizTimes Executive Editor Steve Jagler, who taught Advanced Reporting in spring. BizTimes published a news story about the project in May.