Journalism, Advertising, and Media Studies
UWM Journalism, Advertising, and Media Studies (JAMS) students learn from an outstanding faculty and from the varied opportunities of a vibrant city with many media organizations.
The B.A. in Journalism, Advertising, and Media Studies offers both insightful academic study of the media and preparation for careers in media professions. JAMS majors complete one of three concentrations:
- The Journalism concentration provides knowledge and experience in the dynamic field of journalism with emphasis on excellent writing, original reporting and innovative use of digital tools for storytelling.
- The Advertising and Public Relations concentration provides an integrated approach to advertising and public relations.
- The Media Studies concentration emphasizes critical, cultural, historical, legal, ethical, and social scientific analysis of the media and society while also providing experience in media production.
The M.A. in Media Studies involves research on practically any media topic. The purpose of the program is to develop abilities to research, reflect on, and write about media studies topics. Courses foster knowledge and understanding of mass media and society through critical, cultural, historical, legal, ethical, or social scientific approaches. Students work closely with their faculty advisors to prepare course plans and to conduct original research for their theses. The members of the graduate faculty are nationally respected scholars with a wide range of specialties. Students come from a variety of backgrounds.
Grad student earns prestigious German internship
UWM PantherVision best in Wisconsin
PantherVision students also snagged third place in the television news series/documentary category.
RESEARCH NEWSJAMS Professor on Holiday
In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and class. By offering a prototype for new forms of marketing thought that connected leisure, lifestyles, and a postindustrial service economy, the selling of midcentury travel helped to usher in a more segmented and experience-oriented consumer culture.