Journalism, Advertising, and Media Studies

UWM Journalism, Advertising, and Media Studies (JAMS) students learn from an outstanding faculty and from the varied opportunities of a vibrant city with many media organizations.

The B.A. in Journalism, Advertising, and Media Studies offers both insightful academic study of the media and preparation for careers in media professions. JAMS majors complete one of three concentrations:

  • The Journalism concentration provides knowledge and experience in the dynamic field of journalism with emphasis on excellent writing, original reporting and innovative use of digital tools for storytelling.
  • The Advertising and Public Relations concentration provides an integrated approach to advertising and public relations.
  • The Media Studies concentration emphasizes critical, cultural, historical, legal, ethical, and social scientific analysis of the media and society while also providing experience in media production.

The M.A. in Media Studies involves research on practically any media topic. The purpose of the program is to develop abilities to research, reflect on, and write about media studies topics. Courses foster knowledge and understanding of mass media and society through critical, cultural, historical, legal, ethical, or social scientific approaches. Students work closely with their faculty advisors to prepare course plans and to conduct original research for their theses. The members of the graduate faculty are nationally respected scholars with a wide range of specialties. Students come from a variety of backgrounds.



The Value of M.A. Programs
The Media Studies M.A. program was featured in the Society for Cinema and Media Studies' Aca-Media podcast in a story about the value of M.A. programs in the field. Prof. Elana Levine, graduate director, and program alumni Melissa Zimdars and John Vanderhoef talk about the many strengths of our program.


JAMS Professor talks Emmy nominations
Elana Levine talks with CBS-58 about the increase in Emmy nominations for streaming and cable TV shows.



Journalism students survey local nonprofits
A majority of nonprofit organizations in southeast Wisconsin have recovered from the Great Recession and expect more donations in 2013 than in 2012, according to a report compiled by JAMS students.

The first BizTimes Nonprofit Survey asked top executives to assess their charities’ financial health and ongoing needs. Students worked on the report under the direction of BizTimes Executive Editor Steve Jagler, who taught Advanced Reporting in spring. BizTimes published a news story about the project in May.