Xiaoxia Cao

Xiaoxia Cao

Assistant Professor

566 Bolton Hall
Vita (pdf)


Ph.D., University of Pennsylvania
M.A., University of Wisconsin–Milwaukee
B.A., Beijing University, P.R. China

Courses Taught:

JAMS 505: Strategic Communication Research

Research Interests:

Media effects, media psychology, persuasion, political communication

Teaching Areas:

Media Effects, Persuasion, Media and Politics

Selected Publications:

Cao, X. (2010). Hearing it from Jon Stewart: The impact of The Daily Show on public attentiveness to politics. International Journal of Public Opinion Research, 22(1), 26-46. 

Cao, X. (2008). Political comedy shows and knowledge about primary campaigns: The moderating effects of age and education. Mass Communication and Society, 11(1), 43-61. 

Cao, X., & Brewer, P. R. (2008). Political comedy shows and public participation in politics. International Journal of Public Opinion Research, 20(1), 90-99.

Brewer, P. R., & Cao, X. (2006). Candidate appearances on soft news shows and public knowledge about primary campaigns. Journal of Broadcasting & Electronic Media, 50(1), 18-35.