Jessica McBride

Jessica McBride

Senior Lecturer

554 Bolton Hall
Personal Website
Vita (pdf)


M.A., University of Wisconsin-Milwaukee
B.A., University of Wisconsin-Milwaukee

Research Interests:

Online media, coverage of crime, media and politics.

Teaching Areas:

Media Writing (print journalism, broadcast journalism, advertising, and public relations); Investigative Reporting; Critical and Opinion Writing; Computer-assisted Reporting, and Online Media

Other Activities:

  • Founder and editor of Frontpage Milwaukee, the department's new online newspaper
  • Founder and faculty advisor for the Minority Media Association of UWM
  • WTMJ 620 AM radio host
  • WTMJ Channel 4 current affairs panelist
  • Waukesha Freeman columnist
  • Blogger with emphasis on political and media criticism
  • Frequent media panelist, particularly on online media and the blogging phenomenon
  • Judge, Wisconsin Newspaper Association contests
  • Winner of numerous state awards for newspaper writing and reporting, and a national investigative reporting award
  • Former reporter, Milwaukee Journal Sentinel
  • Former reporter, Waukesha Freeman

Selected Publications:

"Deep Throat Revives Memory of Better Respected Media," Milwaukee Journal Sentinel Crossroads, June 12, 2005

"Racial Bias Reflected in Media Coverage on Runaway Bride," Milwaukee Journal Sentinel Crossroads, May 15, 2005

"Covering Crime: How the Media Covers Violence." Wisconsin Policy Research Institute. WI Interest, Winter 2005.

Selected Media Criticism


Blog on fresh insights. Waukesha Freeman, Feb. 11, 2006

Have the media elected to ignore political races? Waukesha Freeman. Aug. 5, 2006.

Series that won a national investigative reporting award

Reporting from New York on 9/11