Joette Rockow

Senior Lecturer

532 Bolton Hall
Vita (pdf)


M.A., University of Wisconsin–Milwaukee
B.A., Alverno College
A.A.S., Photography, Milwaukee Area Technical College

Courses Taught:

JAMS 207: Introduction to Advertising and Public Relations - Syllabus
JAMS 214: Advertising in American Society - Syllabus
JAMS 307: Advertising and Public Relations Writing and Production - Syllabus
JAMS 524: Advertising and Public Relations Campaigns - Syllabus
JAMS 660: Animals and the Media - Syllabus
JAMS 280: Advertising Copywriting

Research Interests:

Advertising, animal representation in the media.

Teaching Areas:

Advertising and public relations strategies and practices.

Other Activities:

AD2 Milwaukee, Member
Adworkers, Member
Consultant, Brew City Bully Club
Milwaukee Animal Rescue Center (Board Memeber 2011-2012)
Serve Marketing, Board Member
Wisconsin Humane Society, Co-Chair Paws and Claws Gala

Professional Experience:

Photographer, Writer, Communications Manager for Harley-Davidson.

Consultant for Kohl's Corporation Advertising Department.

Freelance Writer / PR Consultant for animal welfare organizations and organizations working against gun violence.