Other Events

2012-13 UWM Science Bag

Past Events

Never Say Diagonal of the Covariance Matrix: 6 Things Scientists Can Learn From Science Journalists

Maggie Koerth-Baker, Freelance Science Journalist and Science Editor

When you talk about your research, do you feel like you're talking to yourself? Have you ever accidentally left a lay person more confused than they were before they met you? Does your left eye go twitchy every time a journalist calls? Communicating science is scary. Fortunately, the same lessons that turn cringe-worthy journalism into smart science reporting can help you do a better job of communicating your own work--whether directly to the public, or to journalists themselves. Don't freak out. Don't give up. Instead, come to this presentation.