University of Wisconsin-Milwaukee
Libraries
Collection Policy Manual, rev. ed
2003

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SUBJECT COLLECTIONS

MASS COMMUNICATION


Academic Program
 

Undergraduate major and M.A in Mass Communication. Broadcast and print journalism, telecommunications, public relations, and public opinion are the focus. International developments, laws, regulations, media policies, and social responsibilities of the media are studied in addition to methods and techniques. Other relevant areas of research are the history and theory of mass communication and cultural studies involving communications media.

Collection Level
 

Advanced study.

Collection Profile

        The following LC classification range descriptions represent areas of concentration for mass communication:

         GV (Recreation. Leisure): The following category is selectively collected: Sports and mass media (general).
        HE (Transportation and Communication): Broadcasting (general); Radio; Television.
        HM (Sociology): Social influence. Social pressure (Communication. Mass media; Public relations. Publicity; Propaganda).
        P (Philology. Linguistics (general)): Communication. Mass media.
        PN (Literature: General and Universal Literary History): Broadcasting (Radio; Television). Selectively collected category: Journalism.

Languages
 

English.

Related Subject Collections
 
Communication, Engineering, Film, History, Political Science, Sociology, and Theatre and Dance.

Related Library Units
 

Multimedia Library.


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