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Finding Aid of the Milwaukee Journal Stations Records > Subject Guide
Breweries
1950 | 1951 | 1952
| 1953 | 1954 | 1955 | 1963 | 1965 | 1967 | 1969
Month/Day/Year: October 4, 1950
Segment Number: 3
Segment Description: The Milwaukee Newsreel Program. Pvt. Roger Kniess of Milwaukee visited his
family while home on leave from the Korean War. Also, Blatz and
Schlitz Breweries prepared large shipments of beer that were sent to
soldiers in Korea. Executives from both breweries are shown, see script
for names.
Notes: The film is black and white and does not have sound; there is a script. The
film has been transferred to videotape; see videotape #1.
Month/Day/Year: November 8, 1950
Segment Number: 17
Segment Description: The Milwaukee Newsreel Program. The Miller Brewing Company gets a new fire
truck and station wagon equipped with emergency equipment. Company
emergency personnel demonstrate some of the new equipment while public
relations chief Roy Bernier talks.
Notes: The film is black and white and does not have sound; there is a script. The
film has been transferred to videotape; see videotape #1.
Month/Day/Year: November 15, 1950
Segment Number: 19
Segment Description: The Milwaukee Newsreel Program. The family of Martin Brueggman gathered at
the Schlitz Brown Bottle to celebrate his 85th birthday. Brueggman
was a guide at the brewery for 60 years. His son, Edwin, was a
bartender at the Brown Bottle for 20 years.
Notes: The film is black and white and does not have sound; there is a script. The
film has been transferred to videotape; see videotape #1.
Month/Day/Year: November 22, 1950
Segment Number: 12
Segment Description: The Milwaukee Newsreel Program. Footage of the concrete footings for the new
Schlitz Brewery grain elevator being poured. When finished, the grain
elevator will be the largest in the world.
Notes: The film is black and white and does not have sound; there is a script. The
film has been transferred to videotape; see videotape #2.
Month/Day/Year: December 20, 1950
Segment Number: 10
Segment Description: The Milwaukee Newsreel Program. The Schlitz Brewery held its Christmas Party
at the Auditorium. The party drew 1,600 people. Erwin and Robert
Uihlein are shown with Sol Abrams. The dinner and speech were followed
by dancing.
Notes: The film is black and white and does not have sound; there is a script. The
film has been transferred to videotape; see videotape #2.
Month/Day/Year: December 27, 1950
Segment Number: 15
Segment Description: The Milwaukee Newsreel Program. Schlitz Brewery and Northwest Airlines gave
a party for 140 foreign students at the Schlitz Brown Bottle. Maurice
Bloesch, manager of the Brown Bottle, and Fred Uihlein are seen with some of
the students. See script for names of students and their home
countries.
Notes: The film is black and white and does not have sound; there is a script. The
film has been transferred to videotape; see videotape #2.
Month/Day/Year: January 10, 1951
Segment Number: 1
Segment Description: The Milwaukee Newsreel Program. The Milwaukee Association of Purchasing
Agents honors Fred Benz, Fred Haker, and Henry Haman for many years of
service to their respective companies. Louis Piccoli is honored for 18
years of service to the Pabst Brewery and Sam Ferrito for 46 years at Blatz
Brewery.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#3.
Month/Day/Year: February 14, 1951
Segment Number: 24
Segment Description: The Milwaukee Newsreel Program. Local 9 of the CIO Brewery Workers Union
held its Brewery Workers Masked Ball at the Auditorium.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#3.
Month/Day/Year: April 11, 1951
Segment Number: 7
Segment Description: The Milwaukee Newsreel Program. The chimney at the Pabst Brewery was
dismantled brick by brick. Footage of the chimney as well as of the
surrounding area and skyline.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#4.
Month/Day/Year: May 16, 1951
Segment Number: 15
Segment Description: The Milwaukee Newsreel Program. A nighttime fire caused $350,000 in damages
to the Blatz Brewery bottle warehouse at 131 East Hayes
Avenue.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#5.
Month/Day/Year: June 6, 1951
Segment Number: 4
Segment Description: The Milwaukee Newsreel Program. Officials from the Blatz Brewery board a
United Air flight at Mitchell Field. The trip was to promote the
"Amos 'n Andy" program which was switching from radio to
television. Blatz was the sponsor of the show.
Notes: The film is black and white and does not have sound; there is
a script. The film has been transferred to videotape; see videotape
#20.
Month/Day/Year: June 6, 1951
Segment Number: 8
Segment Description: The Milwaukee Newsreel Program. Footage of the inside and outside of what is
left of the
chimney at the Pabst Brewery. The chimney was taken down brick by
brick. Ernest Ploetcker of the Brewery points out what work still
needs to be done.
Notes: The film is black and white and does not have sound; there is
a script. The film has been transferred to videotape; see videotape
#17.
Month/Day/Year: July 11, 1951
Segment Number: 10
Segment Description: The Milwaukee Newsreel Program. Footage of the new Schlitz Brewery grain
elevator being built. It is being built at the old Eline Plant
site. Workmen haul concrete to the top of the structure. See
script for names.
Notes: The film is black and white and does not have sound; there is
a script. The film has been transferred to videotape; see videotape
#18.
Month/Day/Year: August 8, 1951
Segment Number: 7
Segment Description: The Milwaukee Newsreel Program. The Miller Brewing Company held an open
house for employees and their families to see the new office building.
The festivities went on despite workers picketing outside. Footage
inside and outside of several buildings. See script for names.
Notes: The film is black and white and does not have sound; there is
a script. The film has been transferred to videotape; see videotape
#18.
Month/Day/Year: January 2, 1952
Segment Number: 4
Segment Description: The Milwaukee Newsreel Program. The Schlitz Brewery sets a new record for
beer production. Schlitz President Erwin Uihlein and Vice
President/General Manager Sol Abrams brand the record-breaking
barrel.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#6.
Month/Day/Year: February 20, 1952
Segment Number: 8
Segment Description: The Milwaukee Newsreel Program. 110 employees at the Pabst Brewery were
awarded first aid certificates as part of their civil defense
training. Workers also demonstrate how to turn a brewery truck into an
ambulance. Mayor Zeidler and Civil Defense captain, Michael Phillips,
watch.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#6.
Month/Day/Year: April 30, 1952
Segment Number: 9
Segment Description: The Milwaukee Newsreel Program. Germans brewers visit Schlitz.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#6.
Month/Day/Year: December 10, 1952
Segment Number: 4
Segment Description: The Milwaukee Newsreel Program. The Schlitz Brewery celebrated the six
millionth barrel of 1952. Top brewery officials, as well as thousands
of others, waited for the barrel to come off the production line. A
party was then held at the Schlitz garage.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#9.
Month/Day/Year: May 6, 1953
Segment Number: 6
Segment Description: The Milwaukee Newsreel Program. Otto Johnson, Ed Aehl, and Frank Walczek,
members of the Pabst Brewery Bait Team prepare for the upcoming Trout
Festival in Marinette. Barbara Wicker, Trout Festival Queen, tells
stories about the glorious trout.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#12.
Month/Day/Year: May 20, 1953
Segment Number: 2
Segment Description: The Milwaukee Newsreel Program. The city-wide brewery strike is in its seventh
day. Striking Pabst workers try to block coal deliveries for the
brewery powerhouse. Workers at five other local breweries strike for
higher wages and a shorter workweek.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#12.
Month/Day/Year: July 15, 1953
Segment Number: 2
Segment Description: The Milwaukee Newsreel Program. Members of the CIO Brewery Workers Union
gather at County Stadium before forming a motorcade to the Auditorium.
The workers have been on strike against the six local breweries for two
months. They want a 35-hour work week and a pay
increase.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#13.
Month/Day/Year: July 29, 1953
Segment Number: 1
Segment Description: The Milwaukee Newsreel Program. The 76-day strike by brewery workers in Milwaukee
ended when the proposed agreement was approved by a vote at the
Auditorium. Workers returned to the breweries within an hour of the
ratification and resumed production. See script for a list of
names.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#13.
Month/Day/Year: August 12, 1953
Segment Number: 7
Segment Description: The Milwaukee Newsreel Program. Footage of the half-million dollar malt
storage elevator at the Pabst Brewing Company being constructed. The
basic shell of the 140-foot structure was completed in twelve
days.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#13.
Month/Day/Year: August 19, 1953
Segment Number: 4
Segment Description: The Milwaukee Newsreel Program. Jerry Hickey of the Schlitz Brewing Company
greets Mr. and Mrs. Erwin Becker. The couple celebrated their wedding
at the Schlitz Palm Garden 60 years ago. They visit the spot, now a
Five & Ten Cent Store, before dining at the Schlitz Brown
Bottle.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#13.
Month/Day/Year: September 23, 1953
Segment Number: 3
Segment Description: The Milwaukee Newsreel Program. The Miller Brewing Company dedicated its new
airplane hangar at Mitchell Field. County Board Chair Lawrence
Timmerman, Miller President Frederick C. Miller, and airport manager Jack
Hakes are among those who tour the hangar and airport terminal.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#14.
Month/Day/Year: September 30, 1953
Segment Number: 3
Segment Description: The Milwaukee Newsreel Program. Frank C. Verbest, President of Blatz Brewing
Company, presents Milwaukee Brave Andy Pafko with the keys to a brand new
Cadillac for being named "The Best of the Braves" by the
fans. Mrs. Pafko gets a ride in the new car.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape
#14.
Month/Day/Year: February 24, 1954
Segment Number: 4
Segment Description: The Milwaukee Newsreel Program. The Miller Brewing Company had to use some
of the heaviest steel girders in the construction of their new three-story
addition to the packing division. The beams weigh eight tons. Footage
of construction on the addition.
Notes: The film is black and white and does not have sound; there is a script.
The film has been transferred to videotape; see videotape #15.
Month/Day/Year: April 21, 1954
Segment Number: 4
Segment Description: The Milwaukee Newsreel Program. Representatives of the German brewing
industry tour Pabst Brewery. Dr. William Gunther of Westphalia and
Fritz Mauritz of Dortmund taste Pabst beer and check out the assembly line
with Pabst President L. P. Weiner.
Notes: The film is black and white and does not have sound; there is a script.
The film has been transferred to videotape; see videotape #16.
Month/Day/Year: July 21, 1954
Segment Number: 7
Segment Description: The Milwaukee Newsreel Program. The statue of King Gambrinus is removed from
outside the Pabst Brewery. The statue was loaded onto a railroad car for a trip to
Chicago where it will be on display. Pabst guide Julie Senstock says
goodbye to the statue.
Notes: The film is black and white and does not have sound; there is a
script. The film has been transferred to videotape; see videotape #22.
Month/Day/Year: October 6, 1954
Segment Number: 8
Segment Description: The Milwaukee Newsreel Program. Braves' first baseman Joe Adcock was named
the "Best of the Braves" in the Blatz Brewing Company
contest. Adcock received a new Cadillac and a date with Mary Jean
MacGillis, "Queen of Diamonds". James Shinners of Blatz
talks with Adcock.
Notes: The film is black and white and does not have sound; there is a
script. The film has been transferred to videotape; see videotape #23.
Month/Day/Year: January 26, 1955
Segment Number: 2
Segment Description: The Milwaukee Newsreel Program. The Miller Brewing Company held a dinner at
the Eagles Club for distributors and sales representatives in honor of its
100th anniversary. Film star Ilona Massey is seen with company
president Norman R. Klug.
Notes: The film is black and white and does not have sound; there is
a script. The film has been transferred to videotape; see videotape
#24.
Month/Day/Year: August 14, 1963
Segment Description: Special Assignment. Part three of a five part series. The segment
focuses on several farms that had to be partially or fully demolished to make way for the
incoming expressway. Sylvester Weiler, manager of the Pabst Farms, talks about the impact of
the expressway.
Notes: The film is black and white and does have sound; there is a script.
Month/Day/Year: August 15, 1963
Segment Description: Special Assignment. Part four of a five part series. The segment
focuses on the Pabst Farms and the land that will be lost due to the incoming expressway. Manager
Sylvester Weiler talks about the loss and how Mr. Pabst would feel if he were alive.
Notes: The film is black and white and does have sound; there is a script.
Month/Day/Year: October 10, 1963
Segment Description: Special Assignment. David Pabst, owner of Pabst Farm Number
Five, decided to reduce the size of his herd because the path of the new Interstate 94 isolated the farm
from the other farm units. The auction was attended by local, national, and international buyers.
Notes: The film is black and white and does have sound; there is a script.
Month/Day/Year: March 10, 1965
Segment Description: Special Assignment. The segment explains why the silos at
Pabst Farm Number Five have to be demolished. Men lay dynamite near the base of the silos to
weaken them and then a second blast brings them down. See script for names.
Notes: The film is black and white and does not have sound; there is a script. The film has been transferred to videotape; see videotape #71.
Month/Day/Year: July 14, 1967
Segment Number: 6
Segment Description: Daily Footage. Miller Sign extra. Footage of the Miller sign
atop a building being dedicated. Miller CEO Charles Miller, Marilyn Sowa, and S. J. Lattow of
the Federal Sign Company, dedicate the sign with a bottle of Miller Beer. The sign replaced the
"girl in the moon" sign.
Notes: The film is color and does not have sound. The film has been transferred to
videotape; see videotape #29.
Month/Day/Year: June 20, 1969
Segment Number: 3
Segment Description: Daily Footage. Striking brewery workers picket and block the rail
entrance to the Schiltz Brewing Company.
Notes: The film is color and does have sound.
Month/Day/Year: June 26, 1969
Segment Number: 5
Segment Description: Daily Footage. Representatives from the brewery workers union and
brewery owners meet to discuss the workers' strike. They meet at the Federal Mediation and
Conciliation Service building.
Notes: The film is color and does not have sound.
Month/Day/Year: July 14, 1969
Segment Number: 1, 8 & 9
Segment Description: Daily Footage. Members of United Black Enterprises, a group seeking
to buy the Blatz Brewery, hold a press conference. Harold B. Jackson and Theodore Mack discuss the
financial pledges of support they have received. They also discuss the acquisition of assets and say
they expect employees to be committed spiritually.
Notes: The film is color and does have sound.
Month/Day/Year: July 15, 1969
Segment Number: 1
Segment Description: Daily Footage. Exterior footage of County Stadium where brewery workers
have voted to end their strike. Union president Kenneth G. Mueller speaks to the press about the new
contract. Several workers leaving the stadium are interviewed and express happiness with the vote.
Notes: The film is color and does have sound.
Month/Day/Year: July 16, 1969
Segment Number: 7
Segment Description: Daily Footage. A delivery man unloads cases of Blatz Beer from a truck.
Also footage of a bar where a patron talks about the end of the brewery workers' strike. He says that
although he had gotten a hold of some out of town beer, it didn't compare to his hometown brewed Blatz Beer.
Notes: The film is color and does have sound.
Month/Day/Year: July 23, 1969
Segment Number: 2 & 5
Segment Description: Daily Footage. Members of United Black Enterprises hold a press conference. They
are disappointed that a judge has denied their request for an extension to develop a new financial plan for the
acquisition of the Blatz Brewery.
Notes: The film is color and does have sound.
Month/Day/Year: August 6, 1969
Segment Number: 6
Segment Description: Daily Footage. Footage of a billboard that reads "Blatz: Milwaukee's Finest Beer."
A reporter asks "Would you believe La Crosses' finest beer?" Also footage of the Pabst Brewery and signs. G. Heileman
Brewing Company in La Crosse will brew Blatz Beer after Pabst violated anti-trust laws in acquiring Blatz Brewery.
Notes: The film is color and does have sound.
Month/Day/Year: September 19, 1969
Segment Number: 7
Segment Description: Daily Footage. Footage of the exterior of the G. Heileman Brewing Company in La Crosse.
Heileman is now selling Blatz Beer after acquiring Blatz from the Pabst Brewery. Men look at bottles with different Blatz
labels.
Notes: The film is color and does not have sound.
Month/Day/Year: October 9, 1969
Segment Number: 8
Segment Description: Daily Footage. Members of the Prague Symphony visit the Pabst Guest Center. They drink
beer at long wooden tables. The symphony is in town for a concert sponsored by Pabst and the International Institute.
Notes: The film is color and does have sound. The film has been transferred to videotape; see videotape #52.
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