2-Color Logo
Signal Yellow (PMS1235C for coated applications, PMS116U for uncoated applications) and Black.

For process color applications
C=cyan, M=magenta, Y=yellow and K=black:
CMYK = C0, M25, Y100, K0 (coated)
CMYK = C0, M16, Y100, K0 (uncoated)

For electronic applications and reproduction
R=red, G=green, and B=blue:
RGB = R255, G153, B0

For web site use
HTML notation for input into a text editor:
hexidecimal = FF9900

1-Color Logo
Black only

Reverse Logo
Logo should only be reversed on a dark background

The typography used in the UWM logomark is created from the New Baskerville
and Futura typeface families. They represent the preferred typeface families
for UWM communications. A variety of weights, in both roman and italic,
are available in each type family, and can be used to emphasize words or
phrases.

In general, sans serif typefaces (such as Futura) are more acceptable for emphasis in headlines, subheads, captions, charts and sidebars. Serif typefaces (such as New Baskerville) are more readable for body copy, call-outs and longer sidebars.