UW-Milwaukee
Logo and graphic identity guidelines
Information About:
Color and Typefaces
Size and Positioning
Stationary
Secondary Use
Identity Checklist
Download Logo
Something Great in Mind
Signature Logos
Trademark Guidelines
Download Templates
Standards Manuals
Feedback
Download Preferred LogoDownload LogomarkDownload Alternate Logos
Download Standards Manuals
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Preferred Logo

Note: Files are provided in a compressed .zip format. Before using the logo or logomark, please review the graphic standards manuals. If you have any questions about their use, contact brand-oversight@uwm.edu. Please direct technical problems to Barbara Reblin, breblin@uwm.edu in Printing Services.

Letterhead, fax cover sheet, name badge, table tent and PowerPoint templates are available for download. Further customization is available on a charge back basis. Please contact Lana Dyer, lana@uwm.edu in Creative Services.

UWM logo preferred standard
 


 
2-color logo for coated paper
Download 2-color logo for coated paper
Application: coated paper using PMS 1235 (signal yellow) and black.

2-color logo for uncoated paper  
Download 2-color logo for uncoated paper
Application: uncoated paper using PMS 116 (signal yellow) and black.
User Tips
User Tips
User Tips
User Tips
MS OFFICE USERS
Download the 4-color
or 1-color (black) logos
User Tips
User Tips
Download the standard UWM logo collection (9MB)
User Tips
User Tips
4-color process logo for coated paper  
Download 4-color process logo for coated paper
Application: CMYK process color (full color) printing applications on coated paper; printing MS Office documents in 2-color AND 4-color.

4-color process logo for uncoated paper  
Download 4-color process logo for uncoated paper
Application: CMYK process color (full color) printing applications on uncoated paper; printing MS Office documents in 2-color AND 4-color.

1-color logo  
Download 1-color logo
Application: printing with black ink; fax or copy machine.

Reversed logo  
Download reversed logo
Application: for use on coated or uncoated paper with a dark background image. Actual file does not contain black background.

Reversed logo with a yellow flag for coated paper  
Download reversed logo with a yellow flag for coated paper
Application: coated paper using PMS 1235.

Reversed logo with a yellow flag for uncoated paper  
Download reversed logo with a yellow flag for uncoated paper
Application: uncoated paper using PMS 116.

4-color process, reversed logo for coated paper  
Download 4-color process, reversed logo for coated paper
Application: CMYK process (full color) printing on coated paper using PMS 1235.

4-color process, reversed logo for uncoated paper  
Download 4-color process, reversed logo for uncoated paper
Application: CMYK process (full color) printing on uncoated paper using PMS 116.

Reversed logo with white flag  
Download reversed logo with white flag
Application: coated or uncoated paper using black ink.

University of Wisconsin - Milwaukee
P.O. Box 413, 2200 E. Kenwood Blvd.
Milwaukee, WI 53201-0413
(414) 229-1122