Instructions for downloading the UWM Logos

Step 1 Locate and download the logo(s) from the website. The logo will download in a .zip file format.

Step 2 Unzip the logo using WinZip or ZipGenius (for PC) or Stuffit Expander (for Mac).

Step 3 From within your application, choose place/get picture/import/insert etc. and retrieve the unzipped logo saved on your hard drive.

Logos have been saved in EPS (vector) format or TIFF (bitmap) format. They are both found in the .zip files that can be downloaded and unzipped on your hard drive.

Microsoft Office users: TIFF files have been provided for your use. They are located in the folder (with the eps file) that can be downloaded and unzipped on your hard drive. Download the 1/color logo if your document is 1 color. Download the 4-color process logo if your document is 2-colors or more.

EPS
Using EPS files of the logo is recommended. EPS is resolution independent, can be scaled to any size, and will always print at the highest quality. All EPS logos are compatible on PC and MAC platforms and can be used in all graphics software applications except Microsoft Office.

TIFF
TIFF logos are intended for Microsoft Office users but can be used in any other application. It is preferred that you use the eps versions whenever possible. TIFF bitmap files are made up of a certain number of pixels, so the image size cannot be increased without serious loss of print quality. If you require a larger file, contact Barbara Reblin, breblin@uwm.edu 229-2207.

Black
Use for printing in black ink only.

2 Color
Use for printing in two inks only, black and signal yellow (Pantone 1235). Do not use 2 Color files in your Microsoft Office documents.

CMYK
For jobs that will be printing CMYK (full color), use the 2 color eps version of the logo. The printer must be told to convert the Pantone color to CMYK. Provide the printer with the instructions below.

Convert PMS 1235 to the following CMYK ink mixture:
Coated Paper C/0 M/25 Y/100 K/0
Uncoated Paper C/0 M/16 Y/100 K/0

Do not alter the logos. After placing the logo into your document, you may resize the logo proportionately. Do not stretch the logo out of proportion when resizing.

Please direct questions about using the UWM brand identity to brand-oversight@uwm.edu.

If you need further technical assistance, contact Barbara Reblin, breblin@uwm.edu 229-2207.