A system of secondary logos has been developed for use by schools, colleges, divisions, departments and offices, in combination with the UWM Preferred Signature. This logo should be used as a primary identifier on brochures, advertising, web pages, PowerPoints or other primary communications vehicles. The proportion of typography to the UWM logo must be maintained and only the approved secondary logo artwork files should be used in all applications.

For longer school, college and division names, a two-line configuration is preferred, but is not used on envelopes. Artwork for schools and colleges is available for download.