UW-Milwaukee
Logo and graphic identity guidelines
Information About:
Color and Typefaces
Size and Positioning
Stationary
Secondary Use
Identity Checklist
Download Logo
Something Great in Mind
Signature Logos
Trademark Guidelines
Download Templates
Standards Manuals
Feedback


FormalInformal
Download Standards Manuals
Download Informal Signature

Note:
Files are provided in a compressed .zip format. Before using the logo or logomark, please review the graphic standards manuals. If you have any questions about their use, contact brand-oversight@uwm.edu. If you encounter problems downloading the files, please contact Barbara Reblin, breblin@uwm.edu in Printing Services.

Letterhead, fax cover sheet, name badge, table tent and PowerPoint templates are available for download. Further customization is available on a charge back basis. Please contact Lana Dyer, lana@uwm.edu in Creative Services.




Horizontal Informal Signature


Something Great in Mind informal signature


2-color logo for coated paper
Download 2-color logo for coated paper
Application: coated paper using PMS 1235 (signal yellow) and black.

2-color logo for uncoated paper
2-color logo for uncoated paper
Application: coated paper using PMS 116 (signal yellow) and black.

2-color (with cool grey) logo
Download 2-color with cool grey logo
Application: 2-color printing using PMS 1235 (signal yellow) and cool grey.

Reverse 2-color logo for coated paper
Download reverse 2-color logo for coated paper
Application: coated paper using PMS 1235 (signal yellow) to be printed on a dark background.

Reverse 2-color logo for uncoated paper
Download reverse 2-color logo for uncoated paper
Application: uncoated paper using PMS 116 (signal yellow) to be printed on a dark background.

3-color (with cool grey) logo for coated paper
Download 3-color (with cool grey) logo for coated paper
Application: coated paper using PMS 1235 (signal yellow), black and cool grey.

3-color (with cool grey) logo for ucoated paper
Download 3-color (with cool grey) logo for ucoated paper
Application: uncoated paper using PMS 116 (signal yellow), black and cool grey.

4-color process logo for coated paper
Download 4-color process logo for coated paper
Application: CMYK process color (full color) printing applications on coated paper; printing MS Office documents in 2-color AND 4-color.

4-color process logo for uncoated paper
Download 4-color process logo for uncoated paper
Application: CMYK process color (full color) printing applications on uncoated paper; printing MS Office documents in 2-color AND 4-color.

4-color (with grey) logo for coated paper
Download 4-color (with grey) logo for coated paper
Application: CMYK process color (full color) printing applications on coated paper; printing MS Office documents in 2-color AND 4-color.

4-color process logo for uncoated paper
Download 4-color (with grey) logo for uncoated paper
Application: CMYK process color (full color) printing applications on uncoated paper; printing MS Office documents in 2-color AND 4-color.

Black logo
Download black logo
Application: printing with black ink; fax or copy machine.

35 percent black (grey) logo
Download grey logo
Application: black ink at 35 percent opacity.

Reverse 4-color process logo for coated paper
Download reverse 4-color process logo for coated paper
Application: coated paper using 4-color process printing on a dark background.

Reverse 4-color logo for uncoated paper
Download reverse 4-color logo for uncoated paper
Application: coated paper using 4-color process printing on a dark background.

Reverse flag logo
Download reverse flag logo
Application: coated or uncoated paper. Use this logo when there is not a high contrast between the signal yellow flag and the background.

 
Vertical Informal Signature


Vertical informal signature


User Tips
User Tips
User Tips
User Tips
MS OFFICE USERS
Download the 4-color
or 1-color (black) logos
User Tips
User Tips
Download the entire UWM signature logo collection (12MB)
User Tips
User Tips
2-color logo for coated paper
Download 2-color vertical logo for coated paper
Application: coated paper using PMS 1235 (signal yellow) and black.

2-color logo for uncoated paper
Download 2-color vertical logo for uncoated paper
Application: uncoated paper using PMS 116 (signal yellow) and black.

2-color (with cool grey) logo
Download 2-color with cool grey vertical logo
Application: 2-color printing using PMS 1235 (signal yellow) and cool grey.

Reverse 2-color logo for coated paper
Download reverse 2-color vertical logo for coated paper
Application: coated paper using PMS 1235 (signal yellow) to be printed on a dark background.

Reverse 2-color logo for uncoated paper
Download reverse 2-color vertical logo for uncoated paper
Application: uncoated paper using PMS 116 (signal yellow) to be printed on a dark background.

3-color (with cool grey) logo for coated paper
Download 3-color logo for coated paper
Application: coated paper using PMS 1235 (signal yellow), black and cool grey.

3-color (with cool grey) logo for uncoated paper
Download 3-color vertical logo for uncoated paper
Application: coated paper using PMS 116 (signal yellow) and black.

4-color process logo for coated paper
Download 4-color logo for coated paper
Application: CMYK process color (full color) printing applications on coated paper; printing MS Office documents in 2-color AND 4-color.

4-color process logo for uncoated paper
Download 4-color logo for uncoated paper
Application: CMYK process color (full color) printing applications on uncoated paper; printing MS Office documents in 2-color AND 4-color.

4-color (with grey) logo for coated paper
Download 4-color (with grey) logo for coated paper
Application: CMYK process color (full color) printing applications on coated paper; printing MS Office documents in 2-color AND 4-color.

4-color (with grey) logo for uncoated paper
Download 4-color (with grey) vertical logo for uncoated paper
Application: CMYK process (full color) printing applications on uncoated paper; printing MS Office documents in 2-color AND 4-color.

Black logo
Download black vertical logo
Application: printing with black ink; fax or copy machine.

35 percent black (grey) logo
Download 35 percent black vertical logo
Application: black ink at 35 percent opacity.

Reverse 4-color process logo for coated paper
Download reverse 4-color process vertical logo for coated paper
Application: coated paper using 4-color process priniting on a dark background.

Reverse 4-color process logo for uncoated paper
Download reverse 4-color process logo for uncoated paper
Application: uncoated paper using 4-color process printing on a dark background.

Reverse flag logo
Download reverse flag logo
Application: coated or uncoated paper. Use this logo when there is not a high contrast between the signal yellow flag and the background.
User Tips
User Tips
User Tips
User Tips
MS OFFICE USERS
Download the 4-color
or 1-color (black) logos
User Tips
User Tips
Download the entire UWM signature logo collection (12MB)
User Tips
User Tips

University of Wisconsin - Milwaukee
P.O. Box 413, 2200 E. Kenwood Blvd.
Milwaukee, WI 53201-0413
(414) 229-1122