October 3rd, 2001
University policy requires that official web documents published by any sub-unit of the University follow certain standards which are intended to promote web site usefulness, accessibility, and good practice. An `official web document' is defined as one that "That purports to speak for the university and its official units, programs and departments." Such web materials include those typically housed in the www.uwm.edu/Dept/ directory tree or in similar areas.
Unofficial web materials, including personal web pages, pages in the /Org/ or /StudentOrg/ areas, and course materials, are not required to follow these standards. However many of the General Page Standards discussed later in this document represent sound practices that are equally applicable to many types of web materials.
Creative design is encouraged, but only when it can be accomplished without sacrificing of any of the above goals.
Ultimate responsibility for the campus web presence rest with the Provost who appoints a campus Webmaster to oversee the operation of the web site under the direction of the Assistant Vice Chancellor for Academic Programs & Technology. Support of the hardware and software for the main campus web server is assigned to Information and Media Technologies. Editorship of the `campus level' web content rests with University Communications and Media Relations within University Relations.
All departments and similar units are required to have a presence on the campus central web server which is in compliance with these standards. Individual division heads are ultimately responsible to see that their respective unit's web content is current, correct, functional, and standards-compliant. They are also responsible to insure that adequate staff and financial resources are allocated to web activities to create and maintain a professional web presence for their unit. Divisions may centralize web support at the divisional level or delegate responsibility to departments and other sub-units.
Web page authors are responsible for insuring that the pages they create fully comply with the standards described in this document, follow any divisional or departmental standards, and observe copyright regulations, all local, state, and federal laws, and University policies.
|Preferred Signature Graphic||Vertical Signature Graphic|
The Signature Graphic should be sized so that the text height of the `UWM' portion of the Signature is no smaller than the height of the unit's name or other identifying text. If any other logo appears on the page, it must be no larger than 75% the width of the Signature Graphic.
University Communications and Media Relations maintains examples of suggested HTML for including the shared copies of the various UWM Signature graphics in a web page.