The Roberto Hernández Center is the lead sponsor of Hispanic Heritage Month (September 15-October 15) and Cinco de Mayo (week of May 5) events at UWM. We also support a variety of events pertinent to Latinos throughout the year, both on campus and in the community at large.

Hispanic Heritage Month events

Officially, National Hispanic Heritage Month is observed between September 15 and October 15. This year, the UW-Milwaukee Roberto Hernández Center offers opportunities to join in on the observation, learning, and celebration of Latino cultures between September 14 and October 18. All events are free of charge, unless otherwise stated.

Sunday, September 14 - UMOS Mexican Independence Parade

Join UWM in the Parade! Hold a Latin American flag. Meet near S. 20th Street and W. Oklahoma Ave. Line-up begins at 11:00 a.m. Walk to UMOS Center, 2701 S. Chase Avenue. Call (414) 229-6156 for further details.

Monday, September 15 - Hispanic Heritage Month KickoffConnect with the Latino community on campus! Learn more about campus programs, involvement opportunities, and student organizations.

• 11:30 a.m. - 1:30 p.m, UWM Spaights Plaza

Movie Monday, September 15 - "Frontera"
A former Arizona sheriff's wife is killed while riding on their ranch property. It would appear a Mexican man illegally crossing into the U.S. is at fault. As the former and the current sheriff search for answers, lives are changed forever.
• 6:00 - 7:30 p.m., UWM Bolton Hall, B-60

Movie Monday, September 22 - "Latinos Beyond Reel"
This documentary examines how U.S. news and entertainment media portray - and do not portray - Latinos.
• 6:00 - 7:00 p.m, UWM Union Fireside Lounge

Thursday, September 25 - Latino Student Success - Meet & Greet
UW-Milwaukee and the Roberto Hernández Center want to ensure that all students are granted equal access to a quality education. What is being done to address the low rate of college enrollment and graduation of Latino males? In addition, what is being done to increase graduation rates? This forum will look at the factors that promote or inhibit the success of Latino males in college. Voice your ideas in this meet and greet with panel discussion.
• 5:00 - 7:00 p.m., UWM Union Wisconsin Room (2200 E. Kenwood Blvd., 2nd floor)

Saturday, September 27 - 4th Annual PALM Scholarship Fundraiser
Join this scholarship fund raiser, Promoting Academics in Latino Milwaukee! Enjoy the food from a variety of local restaurants. Come and be entertained by Latino comedians and dance the night away with Rumbón d'Esquina. Admission in advance or at the door: $50, or $25 for current students.
Visit to purchase admission
• 5:30 - 11:30 p.m.  Helene Zelazo Center for the Performing Arts

Monday, September 29 - Movie Monday - "Ruben Salazar: Man in the Middle"
This documentary examines the life and mysterious death of pioneering journalist Ruben Salazar. At the heart of the story is Salazar's transformation from a mainstream, establishment reporter to primary chronicler and supporter of the radical Chicano movement of the 1960s. Killed under mysterious circumstances by a law enforcement officer in 1970, Salazar became an instant martyr to Latinos - many of who had criticized his reporting during his lifetime. Adding to the Salazar mystique is that the details of his death have been obscured in the ensuing four decades. Featuring material from recently released files obtained by the filmmaker, Ruben Salazar: Man in the Middle removes Salazar from the glare of myth and martyrdom and offers a clear-eyed look at the man and his times.
• 6:00 - 7:00 p.m.    UWM Union Fireside Lounge

Thursday, October 2 - SALSAfest 2014
Dance to some tropical sounds with your friends and family! Salsa, merengue, bachata, and cumbia will be some of the featured music genres.
• 7:00 - 11:00 p.m.   UWM Union Ballroom


Saturday, October 4 - Kinto Sol

Local Latin hip hop artists with an international presence fuse traditional Mexican music with hip hop beats that make their sound original and like no other. Most songs are in Spanish.
• Time to be determined


Monday, October 6 - Movie Monday: "Cesar's Last Fast"
A documentary film about the private sacrifice and spiritual conviction behind Cesar Chavez's struggle for the humane treatment of America's farm workers, and the impact Chavez's legacy has on today's generation of organizers fighting for farm worker rights. The film is built around powerful, never-before-seen footage of Chavez's 1988 "Fast for Life", a 36-day penance for not having done enough to stop growers from spraying pesticides on farm workers.
• 6:00 - 8:15 p.m.  UWM Union Fireside Lounge

Tuesday, October 7 - Latina Student Reception
Join us for an evening of inspiration and fellowship for Latina students at UWM! Panelists will present their stories of personal achievement and/or transformation, highlighting strategies for standing up for oneself and for others, and responding to questions and comments from event participants. The evening will begin and end with time to socialize and light refreshments will be served. All are welcome. Co-sponsored by Women's Resource Center.

• 6:00 - 8:00 p.m.   UWM Union Alumni Fireside Lounge