September 18, 2012

The Spark.

Welcome to The Spark - a tidbit of wisdom to stimulate ideas and help you transform your student organization. The Spark is a bi-weekly resource provided through the Center for Student Involvement which is sent to all registered officers through PantherSync.

Did you know that one of every seven minutes online is spent on a social media website? Social media has become 90% of the activity done on the internet today. With the use of social media websites, 4G smart phones, and other advanced technology devices, the way we communicate with the people around us has evolved far beyond the face to face communication present just a decade ago. With the world essentially at your finger-tips, here are some tips on how to use social media to better your student organization.

Recruitment. Recruiting new members can be one of the more challenging phases for an organization. Talking to a large sum of people to get them interested in your club is hard. A good strategy to try and reach a large amount of people is to beef up your online social media profile. For example make a group page on Facebook. Give details about what your organization does while keeping it light and fun with creative pictures and interesting facts. Have everyone in your group like the page, have your members’ friends like the page, then like other groups’ pages. Hopefully your following will start to snowball and get some new people interested in your group.

Marketing. Gone are the days where hanging up posters or passing out flyers are the only options for getting your event noticed on campus. Using social media sites to market upcoming events, news, or whatever your group has in mind is a great way to get your updates seen and heard. The more creative you get with the event marketing the more buzz will become of it. Create a powerful PSA or funny video on YouTube and post it to Twitter and Facebook. Tweet about the upcoming event and have people from your group retweet to get the news circulating. There are tons of different marketing strategies that you could use in an online setting that are fun for you and your group members to make, and fun for your audience to see.

Branding. Branding is a concept you might not be too familiar with but it is definitely something you want to keep in mind. Creating a unified online presence is important when you are marketing or recruiting. It is important that you have a plan of how you want people to see your organization and who you want to see it. Defining your brand before you make a Twitter, Facebook, YouTube, or LinkedIn profile will help others get a better sense of who you are as a group.

This Issue of The Spark was written by Lauren Thomas and Danielle Croegaert, two of the newest employees for the Center for Student Involvement. The Center of Student Involvement offers training and workshops to help your organizations function better. Need advice, training, or help? Want to learn more about social media, marketing, recruiting or branding? Request our service for your next meeting.