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Digital Marketing Certificate Course includes Online and Face-To-Face sessions


Digitize your marketing skills with a certificate from the UWM School of Continuing Education!

Learn digital marketing strategy from industry experts and create deliverables that can be packaged for presentation to upper management.

Earn the certificate by completing three core and two elective courses in as little as six months. 

View the Digital Marketing Certificate Course Requirements.
Digital Marketing Certificate Course Requirements

  Core Courses  

Building an Effective Digital Content Strategy New Class Course includes Online and Face-To-Face sessions

Oct. 30-Nov. 13

Apr. 29-May 13, 2016

Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data New Class Course includes Online and Face-To-Face sessions

Feb. 26-Mar. 18, 2016

June 24-July 22, 2016

Foundations for Effective Digital Marketing Available Online

Course Accessible: Sept. 21-Oct. 18

Course Accessible: Jan. 25-Feb. 21, 2016

Paid Media - Reaching Your Target Audience New Class Course includes Online and Face-To-Face sessions

Jan. 29-Feb. 19, 2016

May 20-June 17, 2016

  Dates To Be Announced  
Capstone - Digital Marketing Certificate Course includes Online and Face-To-Face sessions

Adobe Illustrator - Basics New Class

Wed., Dec. 2

Thu., Apr. 28, 2016

Adobe InDesign - Basics New Class

Wed., Sept. 30

Tue., Feb. 9, 2016

Adobe Photoshop - Basics

Thu., Nov. 5

Wed., Mar. 16, 2016

Advanced Digital Marketing Analytics using Google Analytics New Class

Tue., Nov. 10

Wed., Apr. 13, 2016

Creating a Social Media Content Plan for your Organization - Content Production and Syndication New Class Available Online

Oct. 5-18

Course Accessible: Mar. 7-20, 2016

Introduction to Digital Marketing Analytics New Class

Fri., Oct. 9

Wed., Mar. 2, 2016

Listening and Monitoring Strategies for Social Media New Class Available Online

Nov. 9-22

Course Accessible: May 9-22, 2016

Marketing Automation and Personalization - Deliver the Right Message at the Right Time New Class

Tue., Oct. 13

Tue., May 3, 2016

SEO - Definitive Guide to Higher Ratings

Wed., Nov. 18

Tue., May 10, 2016

Social Media Analytics - Tracking, Measuring and Reporting New Class Available Online

Course Accessible: Feb. 1-14, 2016

Course Accessible: June 6-19, 2016

Writing Web Content That Works New Class Available Face-To-Face   Available Online

Mon.-Sun., Nov. 30-Dec. 13

Mon.-Sun., May 16-29, 2016

  Dates To Be Announced  
Adobe Photoshop - Advanced
Managing Projects for Web, Mobile Web and Native Smart Phone App Development
User Experience for the Web
  Digital Marketing Certificate Information
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf

Digital Marketing Certificate
Digital Marketing Certificate
Download the PDF