School of Continuing EducationRegistration InformationContact UsUWM HomeShopping Cart
UWM logo

SCE HomepageDean's WelcomeCourses & ProgramsCertificate ProgramsDistance EducationCalendarSpecial EventsDepartments & CentersCommunity ResearchInternationalCenter for the Study of the WorkplaceFaculty & StaffCustomized TrainingKeep Me Posted

Connect With Us

HomeCourses & ProgramsCertificate ProgramsCustomized TrainingFaculty & Staff

Accelerated Product Development - Using Product Realization

Learn innovative approaches and design processes for developing new products with multi-disciplinary teams often located worldwide. Study strategies for optimizing multiple phases of the product realization process including: requirements definition, concept generation, concept selection, prototype generation, design for manufacturing, testing and market penetration. Work on actual new product concepts, and take them through each phase of the nonlinear process to produce a working prototype.


Course Description

Due to globalization and the increase in technology development worldwide, creating highly innovative products and processes is the only way to ensure that an organization remains competitive. In this course, a unique and highly structured approach for the product realization process is presented so that participants develop a comprehensive knowledge on how to successfully create innovative new products. Participants learn specific strategies for optimizing every phase of the product realization process for any industry. The instructor walks through actual design projects and highlights methods to overcome challenges related to product development including: team formation, requirements definition, concept generation, concept selection, prototype generation, design for manufacturing, testing and market penetration. Participants work on actual new product concepts and learn how to apply methodologies that guarantee innovative product outcomes in a complex, highly nonlinear process.

Course Outline

Introduction and Overview
Course Objectives
Global Landscape of Technology and Innovation
Overview of Product Realization Process
How new techniques were developed
Product Development Exercise

Creating Successful Teams
Team Building Exercise
Understanding teams
Roles of team members
Best Practices and Lessons Learned

Project Planning
Role and Rules for project planning
Project planning tools
Project Planning Exercise

Developing Project Requirements
Understanding internal requirements
Unique product orientations
Customer needs analysis

Concept Generation
What is a design concept?
Potential Failures
Five Step Approach to generating innovative concepts
Concept generation exercise

Concept Selection
Potential Failures
Concept Screening
Concept Scoring
Concept Selection exercise

Design for Manufacturing
Understanding product realization from business perspective
Minimize costs while maximizing performance

Role of prototyping in design innovation
Prototyping processes
When to generate prototypes

Developing robust test plans
Role of failure in innovative design

Penetrating the Market
Making products to gain market niche
Ensuring product safety and reliability

Student Design Projects
Throughout the course, students work in teams on actual design projects implementing the methods being taught.

Close ▲

"This course was effective in teaching effective techniques in all phases of development. The lessons in everything from project planning and team dynamics through innovation and market adoption are directly transferable to my business"
Erin Lundtveit, Engineering Manager

Dates and locations to be announced.
Fee: $790
CEUs: 1.4
Email us with your interest, contact:
Murali Vedula,, 414-227-3121


Engineering Programs Catalog

Or download the pdf

Analysis, Database and Management Tools
Analysis, Database and Management Tools
Download the PDF