Fundraising is one of the central activities of a nonprofit organization. To help finance operating budgets, nonprofits must raise money every year. In addition, special projects and improvements to facilities may be needed. In these situations, fundraisers will often launch large capital campaigns or apply for foundation grants.
This workshop offers an introduction to fundraising for nonprofit organizations, with an emphasis on the fundamental issues.
Benefits and Learning Outcomes
- Describe the key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving
- Discuss how nonprofit funds can be raised through direct mail and telemarketing
- Explain how the Internet may be used to generate donations
- Compare and contrast fundraising through corporate donations versus foundation grants
- Explain the different sections of a grant application
- Describe methods for evaluating annual campaign performance
- Discuss how ethics applies to nonprofit fundraising
- Explain the importance of donor relations