When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations and customer relationship management. This workshop examines how nonprofits use marketing to publicize their mission and gather contributions of time and money. The workshop also discusses marketing planning in the nonprofit organization.