Principles of Marketing for Nonprofit Organizations - Online - School of Continuing Education, University Of Wisconsin

	Principles of Marketing for Nonprofit Organizations

	Examine how nonprofits use marketing to publicize their mission and gather contributions of time and money. Discuss marketing planning and execution.
More ▼ When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations and customer relationship management. This workshop examines how nonprofits use marketing to publicize their mission and gather contributions of time and money. The workshop also discusses marketing planning in the nonprofit organization. Close ▲
	This program can be applied toward the: Introductory Nonprofit Certificate
	Prerequisites This workshop is self-paced and online. You will have access to this workshop for 30 days. Upon successful completion, you will receive a University of Wisconsin-Milwaukee, School of Continuing Education completion verification. Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.
	Notes This workshop is intended for adults seeking to gain a basic understanding of the principles of marketing in a nonprofit environment.



	Sun., July 1, 2012-June 30, 2013 Location: UWM School of Continuing Education (Click link for directions) Instructor: To Be Announced Fee: $79 CEUs: 0.5 Program No. 7350-Z006 Note: You will have access to this workshop for 30 days. Open enrollment. Register at anytime. Registration Deadline: Sun., June 30 Add To Registration Form Check Registration Form

	Course Accessible: July 1, 2013-June 30, 2014 Location: Instructor: To Be Announced Fee: $79 CEUs: 0.5 Program No. 7350-6113 Note: You will have access to this workshop for 30 days. Open enrollment. Register at anytime. Registration Deadline: June 30, 2014 Registration Deadline: Mon., June 30, 2014 Add To Registration Form Check Registration Form


	For more information, contact:
		Shirley J. Bufford, Program Director, sbufford@uwm.edu, 414-227-3157 Mordecai Lee, Professor , mordecai@uwm.edu, 414-227-3282 Andrea Zweifel, MIS, Program Associate, zandrea@uwm.edu, 414-227-3174

Online Elective Workshops
Check out the new online option to complete elective workshop topics within the Public Administration certificate or the Professional Judicial Assistant Certificate in Administration.
Learn More

Center for the Study of the Workplace
Learn about the real-world impact of workplace changes. Hear what leaders in both business and academia have to say and help propel yourself or your company into the future.
Learn more>>