School of Continuing EducationRegistrationContact UsUniversity Of Wisconsin Milwuakee Homepage
UWM logo

School of Continuing Education

About Us

Courses and Programs

Certificate Programs

Distance Education

Calendar of Events

Special Events

Departments Centers and Institutes

Community Research

International Partnerships

Center for the Study of the Workplace

Faculty and Staff

Customized Professional Development Solutions

Join our Mailing List

 

Connect with us

 
HomeCourses & ProgramsCertificate ProgramsFaculty & Staff
 

SEO (Search Engine Optimization) - Definitive Guide to Higher Ratings

 

Learn the latest techniques for getting more traffic to your website to increase your company's bottom line. This class is updated each time it is offered. Taken the class in the past? Take it again and learn the latest SEO strategies.

Take this course individually or as part of the Web Certificate program.

Course Outline/Topics

Topics Include:

  • Tracking Website Statistics with Google Analytics
  • Understanding the Google Search Algorithms
  • Website Programming for Search Engines
  • Keyword Selections
  • Competitive Website Analysis
  • On-Page Keyword Optimization
  • Page Speed Optimization
  • Mobile Page Optimization
  • Pay Per Click Traffic
  • SEO Plans

Close ▲

 

This program can be applied toward the:

Prerequisites
No prerequisites

"SEO is hard to understand and to teach. Scott Lovy did an excellent job. I'm very happy with this class. Thank you!"

"This instructor is very enthusiastic about the subject matter. I had no idea what the class would be like and learned so much stuff that I will have to apply to my projects in the future and those already finished."
-- students, SEO, 2012

 
  Sessions  
Thu., Feb. 27, 2014
8:30am-4:30pm
Location: UWM School of Continuing Education (Click link for directions)
Instructor: Scott Lovy
Fee: $324
CEUs: 0.7
Program No. 5071-6211
Add To Registration Form   Check Registration Form
 
Tue., June 24, 2014
8:30am-4:30pm
Location: UWM School of Continuing Education (Click link for directions)
Instructor: Scott Lovy
Fee: $324
CEUs: 0.7
Program No. 5071-6214
Add To Registration Form   Check Registration Form
 
 
For more information, contact:
  Pam Nellen, Program Manager, Business and Technology Programs, nellenp@uwm.edu, 414-227-3208
 

Features

IT Certificate Programs Brochure

Wired


Center for the Study of the Workplace
Learn about the real-world impact of workplace changes. Hear what leaders in both business and academia have to say and help propel yourself or your company into the future.
Learn more>>