School of Continuing EducationRegistration InformationContact UsUWM HomeShopping Cart
UWM logo

SCE HomepageDean's WelcomeCourses & ProgramsCertificate ProgramsDistance EducationCalendarSpecial EventsDepartments & CentersCommunity ResearchInternationalCenter for the Study of the WorkplaceFaculty & StaffCustomized TrainingKeep Me Posted

Connect With Us

HomeCourses & ProgramsCertificate ProgramsFaculty & Staff

SEO (Search Engine Optimization) - Definitive Guide to Higher Ratings


NEW TOPICS! Learn the latest techniques for getting more traffic to your website and increasing your company's bottom line. With brand new updates each time the course is offered, you get a fresh perspective every time you enroll so that you can stay on top of all of the latest SEO strategies.

Take this course individually or as part of the Web or Digital Marketing Certificate Programs.

Who Should Attend

Digital marketers, web designers and developers, and anyone interested in learning the latest SEO concepts to increase website traffic.

Close ▲

Course Outline/Topics

  • Google +1
  • Google Plus
  • Social Media Carries Weight
  • Responsive Website Carries Weight
  • Author and Publisher Rank Carry Weight
  • Mobile Site Presence
  • Caffeine – 2010 Google Search Engine – indexing data
  • Hummingbird – 2014 Google Search Engine

Close ▲


This program can be applied toward the:

"SEO is hard to understand and to teach. Scott Lovy did an excellent job. I'm very happy with this class. Thank you!"

"I picked up a number of new things even though I've had other SEO classes before, and I have been in the web field for 15+ years!"
Student, 2014

Fri., Apr. 24
Location: UWM School of Continuing Education (Click link for directions)
Instructor: Scott Lovy
CEUs: 0.7
Program No. 5026-7818
Register Now
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf